Retailers, builders and TikTok Shop join Feeding America’s holiday push to help neighbors in need

Holiday help expands as national brands add simple ways to give

Feeding America has announced a broad holiday campaign with a long list of national partners offering shoppers new ways to donate this season. The program brings together apparel brands, grocery chains, discount stores, a homebuilder and social-commerce channels so people can give at checkout, buy special items that trigger donations, or join local events and volunteer drives.

The campaign is built to meet the heavier need charities see around Thanksgiving and Christmas. Instead of a single fundraiser, the effort is a patchwork of promotions and in-store drives that let customers contribute in small, familiar ways while they shop.

What each partner is doing: promotions, donation mechanics and campaign windows

Free People, part of Urban Outfitters (URBN), is participating with store-level activations that encourage customers to donate at checkout and through select product promotions. Urban Outfitters’ retail brands have used this model before: a portion of proceeds from specific items goes to Feeding America while stores collect cash donations.

The Fresh Market is using its grocery aisles to host donation boxes and to promote holiday food bundles intended to support local food banks. These drives typically run through the busiest holiday weeks so shoppers can add a bundle to their cart with little extra effort.

Grocery Outlet (GO) is engaging customers at checkout and with visible in-store donation stations. Because Grocery Outlet operates many independent locations, the work is largely managed locally, with stores funneling funds and food to nearby Feeding America member banks.

Ollie’s Bargain Outlet (OLLI) is staging store-level food drives and in some markets matching customer donations. Ollie’s historically holds weekend collection events that invite shoppers to drop off nonperishable items during peak shopping days.

Southeastern Grocers — the company behind regional chains such as Winn‑Dixie and Harveys — is running in-store and online options, including a round-up at checkout where customers can add a small donation when they pay. Those activations are concentrated in the company’s southeastern footprint.

TikTok Shop is joining the effort with an online, social-commerce angle: creators and select product sales on the platform will feature fundraising activations and donation tags. TikTok Shop promotions aim to convert short-form commerce into charitable proceeds during livestreams and curated product drops.

United Built Homes, a regional homebuilder, is taking a hands-on approach with community-days where employees and partners help assemble and deliver food boxes to local families — a model that combines volunteering with financial support.

Uniqlo, operated by Fast Retailing (noted globally as the Uniqlo brand), is running store-based donation points and select product campaigns in markets where it has a presence. Customers can add a donation in stores or purchase specific items that trigger a contribution.

How shoppers and communities can join: in-store, online and event-based options

There are simple ways to take part without changing your usual shopping habit. Most partners let you give at checkout either by rounding up your purchase or adding a small donation. Some sell special bundles or select products where part of the proceeds go directly to Feeding America.

If you use TikTok Shop, watch for charity-focused livestreams and product tags during holiday shopping events. If you prefer hands-on help, look for community build days and volunteer deliveries organized by local branches of United Built Homes or nearby food banks.

Remember that many campaigns are regional. Grocery Outlet activities are concentrated where its stores operate; Southeastern Grocers’ round-ups are only in its southeastern markets. Check with your local store or local Feeding America food bank for exact windows and participation details — most of the activations run through the core holiday period.

Why this matters now: holiday demand and how partner support reaches neighborhoods

Feeding America’s network includes hundreds of food banks and tens of thousands of local pantries and meal programs, and those groups routinely see demand spike during the holidays. Donations from national partners do two main things: they provide immediate food and they free up cash for food banks to buy what they need most.

Retail partners scale impact by using their checkout flows and store traffic to collect small donations from many customers. Social platforms and builders add reach and manpower — livestreams raise funds quickly, while volunteer build days get food into hands in a single afternoon.

Where to confirm the details and who to contact next

The announcement came in a Feeding America release distributed by PR channels this week. For the most accurate, up-to-date details check the public statements from the individual partners and your local Feeding America member food bank; partner press offices can confirm local dates and donation mechanics. Reporters or readers seeking more information should contact Feeding America’s media team or the listed communications contacts at each partner company for specifics about store windows, matching programs and volunteer sign-ups.

This season’s effort is designed to make giving easy: a few spare dollars at checkout, one purchased bundle, or an afternoon volunteering can add up quickly when national brands and local food banks work together.

Sources

• prnewswire.com