JamLoop Brings in New Marketing and Operations Chiefs as Demand for CTV Performance Ads Rises

JamLoop names senior marketing and operations leaders to push its CTV-first platform

JamLoop announced it has hired Jeff Fagel as chief marketing officer and Oksana Korsakova as chief operating officer, the company said in a press release. The hires were presented as steps to sharpen JamLoop’s marketing muscle and scale its operations as demand grows for connected-TV (CTV) performance advertising. The company, which runs a CTV-first performance advertising platform, made the announcement in a formal release describing the two appointments and the roles they will fill.

Why these hires matter for JamLoop’s next growth phase

Bringing in a dedicated CMO and COO signals that JamLoop is moving beyond product development and into a scale-up phase. A CMO’s job is to translate what the product does into a message advertisers understand and to build the campaigns that bring new customers in. A COO’s job is to make the company run smoothly as that demand arrives—aligning sales, product delivery and partner integrations so promises to advertisers are kept.

JamLoop has positioned itself around “CTV-first performance advertising,” which mixes the audience reach of streaming TV with the direct-response tools advertisers use online. The company says the hires are designed to help it win both local businesses that want measurable outcomes and national advertisers that want TV-style reach but with clearer return-on-investment signals. In short: the marketing chief should help tell that story; the operations chief should make sure the story holds up in real campaigns.

For a young ad tech firm, these roles are practical. Good marketing can shorten the sales cycle and broaden the pipeline. Tight operations reduce campaign failures and help keep advertisers happy. Combined, they make it easier for JamLoop to turn a growing interest in CTV into sustainable revenue.

How JamLoop fits the wider boom in CTV performance advertising

Advertisers are shifting more of their budgets toward streaming video. Viewers are spending more time on connected TVs, and ad buyers want to reach those audiences with ads that can also be measured for direct outcomes—like site visits, form fills or store visits. That is the niche JamLoop aims for: the reach and creative strength of TV plus the measurability of digital ads.

The market is crowded. Large platforms, programmatic ad exchanges and specialized CTV players are all vying for business. What helps smaller firms like JamLoop is a clear focus: selling measurable results to advertisers that previously relied on either local TV or broad digital campaigns. Privacy shifts on the web have also nudged some marketers to explore identity and measurement solutions tied to TV and first-party data, which can create openings for firms that can credibly prove their outcomes.

In that environment, success depends on being easy for advertisers to use, having reliable measurement, and demonstrating clear returns. The new CMO and COO roles are meant to attack those needs from two sides—market perception and internal delivery.

Who the new leaders are and why the company values their skill sets

According to JamLoop’s release, Jeff Fagel joins as CMO with responsibility for shaping brand and demand-generation efforts. The company describes him as an experienced marketing leader who has managed campaigns across digital and TV-focused channels and who will focus on positioning JamLoop for both local and national buyers.

Oksana Korsakova, named COO, is presented as an operations executive with experience in scaling ad tech operations and coordinating teams that deliver advertising campaigns. The release emphasized her record of tightening delivery systems and improving the handoff between sales, product and client services.

The announcement frames both hires as complementary: one builds the commercial story and demand, the other reduces friction as that demand turns into live campaigns. For an ad tech platform, that combination is often the difference between fast growth that lasts and fast growth that stumbles.

What advertisers, partners and observers should watch next

Practical signs to watch include whether JamLoop rolls out new measurement products, adds integrations with major streaming platforms or ad exchanges, or launches a clearer packaging of services for local versus national advertisers. Advertisers should see improvements in onboarding speed, clearer reporting, and stronger marketing materials that explain campaign outcomes.

For the company, the next test will be execution: turning the hires into measurable increases in advertiser wins and smoother campaign delivery. If marketing brings in more leads but operations can’t scale, performance will suffer. If operations improve but marketing fails to open new markets, growth will stall. The hires show intent; what matters now is how quickly JamLoop turns that intent into consistent results.

Sources

• prnewswire.com