Après‑Ski, Reimagined: St. Regis and STAUD Drop a Winter Capsule at Aspen

Debut on the mountain: a capsule born at The St. Regis Aspen

Last weekend, The St. Regis Aspen opened its doors to a small crowd for the first showing of a winter capsule created with Los Angeles label STAUD. The collection was unveiled inside the hotel’s cozy public rooms rather than on a runway, with drinks, fireplace chatter and an obvious nod to classic après‑ski life. The setting mattered: the clothes felt made to be worn between slopes and lodge — not just for taking photos but for real moments at a mountain hotel.

How the collection looks and feels: modern takes on alpine dressing

The capsule leans into traditional winter cues but softens them with STAUD’s tidy, modern lines. Key pieces include a quilted midi coat with a wide collar, a cropped shearling jacket, and a cable‑knit turtleneck that’s been slimmed down for city wear. There are also wool blend trousers with a slightly tapered ankle and a few skirts that nod to vintage ski styles without feeling costume‑like.

Materials are warm and tactile: locally sourced wool blends, recycled synthetic insulation in puffer pieces, and plush faux shearling. The color palette stays close to lodge life — cream, deep forest green, cocoa and a smoked navy — but STAUD slips in small hits of red and alpine blue to lift the mix. Silhouettes favor short, practical outerwear and layered knits, so the looks read as cozy and useful rather than purely aspirational.

Accessories play a supporting role: leather gloves, a chunky knit beanie and a small crossbody bag that’s sized for après activities. The overall message is clear — dress for warmth and comfort, but keep the lines clean and the look camera‑ready.

Why these two brands paired up again

St. Regis brings a long luxury hotel tradition to the table, now part of Marriott International (MAR), while STAUD has built a reputation for accessible, fashion‑forward pieces that balance trend and wearability. The collaboration feels like a natural match: St. Regis offers the staged moments of hotel life — the bar, the terrace, the fireplace — and STAUD supplies clothes that look right in those moments.

This is not their first project together. Where earlier collaborations hinted at novelty, this edition feels more deliberate. STAUD appears to be treating the hotel partnership as a platform to design for lived travel moments rather than a one‑off capsule meant only for collectors. For St. Regis, the tie‑up helps the hotel keep its cultural cachet with a younger, style‑minded guest without losing the brand’s classic polish.

How to buy it and how rare it is

The capsule is being sold in a few places: a pop‑up boutique at The St. Regis Aspen, a small selection in the hotel’s shop, and a limited online release through STAUD’s store. Prices sit in the higher end of STAUD’s usual range, reflecting the limited run and the use of warmer, denser fabrics. Expect outerwear to carry the premium, while accessories and knits are comparatively easier to add to your wardrobe.

The run is intentionally small. Some pieces are marked as limited edition and won’t be restocked, which gives the collection a bit of cachet for shoppers who want something tied to a specific place and moment. For those who can’t make it to Aspen, the online drops and occasional pop‑ups in other resort towns are the most likely way to snag an item.

What the capsule says about travel, fashion and the winter customer

This partnership is part of a broader trend: hotels and fashion brands creating pieces meant to live in both worlds — travel and everyday life. For luxury hotels, collaborations like this help them stay culturally relevant and give guests another reason to visit. For STAUD, the project deepens the brand’s lifestyle story and reaches shoppers who think about clothes in the context of experiences, not just seasons.

The target customer is someone who spends time at resorts and wants polished, practical pieces they can wear off the mountain too. The capsule isn’t radical, but it’s purposeful: it fills a niche for shoppers who want warmth and texture without the weight of old‑school skiwear. In short, it’s a tasteful shortcut to après‑ski style that feels at home both by the lodge fire and in an urban coat closet.

The collaboration reads as a quiet win for both names — St. Regis keeps its hospitality aura fresh, and STAUD expands a design brief in a way that feels usable. The result is a small, well‑made collection that understands why people travel to places like Aspen: for the setting, the ritual and the chance to dress the part.

Sources

• prnewswire.com