Turo Wins High Marks for Customer Service from USA Today — A Boost for Renters and Hosts

A fresh customer-service award lands on Turo’s doorstep and what it says

Turo has been named to USA Today’s America’s Best Customer Service 2026 list, earning a strong overall rating for how it treats customers. That recognition puts Turo in a small group of companies singled out for service in a crowded consumer market. For everyday renters it’s a quick signal: the platform is being noticed for how it handles bookings, problems and support. For people who list their cars on Turo, the award is a public nod that the company has built the kind of systems — from claims handling to customer care — that hosts rely on when something goes wrong.

What this means for people who rent on Turo and those who share vehicles

For renters, the headline is reassurance. Seeing a national news brand highlight Turo’s service can ease one of the main worries about peer-to-peer rentals: what happens if a car is late, damaged or otherwise not as promised. A strong service ranking suggests quicker responses when issues pop up and clearer rules for refunds, repairs or replacements.

Hosts — the people who list their cars — should feel the effects too. Better service scores make the marketplace more attractive, which usually means more bookings and less downtime for a car. Hosts also depend on fast, fair claims handling. If the award reflects real improvements in those systems, hosts may find fewer headaches when accidents or disputes occur, and fewer long waits to get paid or for repairs to be resolved.

Beyond reassurance, an award like this can nudge behavior. Some renters who previously avoided peer-to-peer options because of reliability worries may try Turo. Hosts who were on the fence about joining or expanding their fleet might be more willing to list cars when they see public recognition of the platform’s service standards.

Which parts of Turo’s operation likely won over the judges

A range of visible features could explain the rating. First, a clear and accessible customer-support setup — fast chat or phone help and a straightforward ticket process — tends to matter most when a customer is upset. Second, the way Turo handles insurance and claims is central: transparent policies and predictable timelines reduce stress for both renters and hosts.

Third, platform features matter. Simple booking flows, clear vehicle photos and honest reviews help avoid surprises that lead to complaints in the first place. Finally, proactive host protections — such as deposit handling, damage assessments and guaranteed payouts — make the whole experience feel safer and more professional. The award probably reflects a mix of these operational improvements rather than any single change.

Where Turo sits in the rental market and why the award matters

Turo operates in the middle ground between big, standardized rental chains and informal local arrangements. That position gives it a big advantage on variety: users can rent unusual or specialty cars and often at lower cost. It also brings a challenge: delivering consistent quality when every car and host is different.

Traditional rental chains trade on predictability and bundled services. Peer-to-peer platforms like Turo compete by offering choice and convenience, and by leaning on technology and reputation systems to create trust. A public customer-service accolade helps that trust building. It signals to consumers that the platform has not only cool listings but also the backbone — policies, support and processes — needed to make transactions safe and smooth.

In plain terms, the award narrows a key gap between peer-to-peer listings and traditional rentals: reliability. That makes Turo more competitive for everyday trips and special occasions alike.

Where Turo goes from here

Turo has grown beyond a niche experiment into a widely used marketplace for people who want different choices from standard rental fleets. Recognition from a national outlet gives the brand momentum: it can use the award in marketing, recruit more hosts, and justify investments in further improving claims and customer care.

At the same time, awards are a snapshot, not a guarantee. To keep the benefit, Turo will need to keep delivering fast support and sensible protections at scale. If it does, the platform stands to gain more bookings, happier hosts and a stronger public reputation — all useful as the sharing economy keeps reshaping how people move from place to place.

Photo: ROMAN ODINTSOV / Pexels

Sources

• prnewswire.com