Sweet Paris Makes Fan Favorites Permanent with a Fresh All-Day Menu

An all-day change meant to please guests from breakfast to dinner

Sweet Paris Creperie & Café is rolling out a refreshed all-day menu aimed at giving guests more choices any time they walk in. The change brings popular limited-time items onto the regular menu, adds a handful of new dishes and leans into signature drinks that helped the brand stand out. The move is meant to make visits feel more flexible — whether someone wants a morning crepe, an afternoon snack or an evening bowl.

The update starts now at the brand’s locations, with the company saying the new lineup will be permanent. That means items that once appeared for a few weeks or months will stay on menus going forward. For guests, the practical result is simple: more of the things people asked for are available without waiting for special promotions.

From croffles to signature drinks: what’s new on the all-day menu

The new menu blends a few fresh savory choices with the sweets Sweet Paris is best known for. Highlights include a set of fresh bowls built around seasonal produce, grain bases and protein options. Those bowls are portioned as full entrees meant for a light lunch or larger snack, with ingredient pairings like roasted vegetables, greens, grains and a choice of protein — all tossed with a bright dressing.

Sweet Paris also made croffles — a hybrid of croissant and waffle — a permanent offering. The croffles arrive both sweet and savory: think a flaky, layered base topped with fruit, syrups and cream, or a savory version with cheese and herbs. The texture is described as crisp on the outside and tender inside, giving a different mouthfeel from the chain’s classic crepes.

On the drink side, the brand highlighted new signature beverages that mix coffee, tea and crafted syrups. These drinks are positioned as both an accompaniment to crepes and a stand-alone draw for people who want a specialty drink during the day. Fans will also find a refreshed selection of fan-favorite crepes made permanent — the same fillings and presentations that built the brand’s reputation, now available any time the doors are open.

The company did not attach a broad price list in its announcement. Where prices are available in stores, they appear in line with Sweet Paris’s current menu positioning: affordable as a casual café treat, not a luxury item. Portion sizes are aimed at single diners, with some bowls intended to be filling enough for a meal.

Why the change? Sweet Paris executives explain the menu move

A company spokesperson said the update reflects what guests have been asking for. “We’ve heard loud and clear that people want the dishes they love available on every visit,” the spokesperson said, explaining that making fan favorites permanent was a response to direct feedback and steady demand. The tone from the brand is practical: give customers more of what they already enjoy and make the ordering experience simpler.

The announcement framed the refresh as a natural next step rather than a gamble. According to the company, tests of the items in select locations showed steady demand, which encouraged the permanent change. No new loyalty features or big operational overhauls were announced along with the menu; the focus stayed on the food and drink lineup itself.

Where to try the new menu and how fans are reacting

The refreshed all-day menu is available now at Sweet Paris locations, with the rollout covering dine-in and takeout service. Delivery may be offered through local delivery partners in participating markets, but availability can vary by store. For now, the company has emphasized in-store guests as the main audience for the full experience.

Early guest reactions online skew positive. Social posts and photos highlight the croffles and colorful bowls, with many customers noting that it’s convenient to find these items outside of limited promotions. Some diners praised the new drinks as a reason to pop in for a casual visit, while longtime fans welcomed the permanence of certain crepes they previously worried would disappear.

There are no announcements of seasonal retirements tied to this refresh. That suggests the company intends to keep the core additions on menus and rotate smaller, seasonal items around them, giving regulars both stability and occasional novelty.

How the menu refresh fits into Sweet Paris’s business strategy

For Sweet Paris, the menu change is a low-risk way to boost traffic and solidify the brand identity. The company has expanded beyond its original market in recent years, growing through a mix of company-owned and franchised locations. Making beloved items permanent can help create predictable appeal at new and existing stores alike.

The announcement didn’t signal changes to pricing strategy or loyalty programs. Instead, it reads as a steady effort to improve the daily guest experience: clearer choices, more consistent availability and a menu that better reflects what customers ask for. That approach should help the café keep visits frequent and straightforward for people who want a casual meal or a treat any time of day.

Sources

• prnewswire.com