Step Inside Booth 2203: Kiosks, Touchless Tech and Smart Wayfinding Head to NRF NYC

What Booth 2203 is Bringing to NRF and Why It Matters

The Industry Group is set to showcase a lineup of in-store technology at NRF’s Big Show in New York City this January, all gathered at Booth 2203. The display will center on self-service kiosks, touchless interfaces, and smart wayfinding tools that aim to make shopping faster and simpler. The cast includes hardware and software partners such as Pyramid Computer and NZ Technologies, plus modular kiosks, digital signage and contactless options meant for real retail floors.

For the busy buyer or store manager walking the Javits Center, Booth 2203 promises hands-on demos rather than slides and sales pitches. The idea is to see these pieces working together: a durable kiosk running a checkout flow, a touchless screen letting a customer browse without touching glass, and wayfinding screens guiding shoppers to the right aisle. If you run stores, the booth is designed to answer the everyday question: how does this actually change the customer visit?

Close-Up Look: Pyramid Computer, NZ Technologies and the Kiosk Line

Pyramid Computer will be showing the kind of industrial-grade hardware that sits under many public kiosks. Expect rugged terminals and compact PCs meant for long hours, plus mounting and cooling options that fit shop floors. The focus will be on reliability: hardware that survives heavy use and still plays nice with point-of-sale systems and payment terminals.

NZ Technologies will demonstrate the software side — checkout flows, queue management and integrations for inventory and loyalty. Their demos should show how a virtual shopping assistant on a kiosk or a tablet can speed a purchase while keeping product and pricing data in sync with the store’s backend.

The booth will also feature a collection of kiosks and modular stands aimed at different store needs. You’ll see full-checkout kiosks, order-and-pay terminals for click-and-collect, and smaller kiosks for price checks or returns. Many units will be paired with digital signage: video or image displays that change based on time of day, stock levels or promotions.

Touchless systems are getting special attention. These demos will include gesture controls, QR-code handoffs to a shopper’s phone, and voice-enabled prompts where appropriate. The goal is to offer real alternatives to poking at a screen when customers prefer not to, without slowing the interaction down.

How These Tools Help Stores and Shoppers

At a practical level, kiosks and touchless tech aim to cut lines, free staff from repetitive tasks, and make stores easier to navigate. Self-service checkout handles straightforward purchases quickly, while a small kiosk for returns or price checks lets clerks stay focused on exceptions and customer care.

Wayfinding and digital signage change the in-store experience in subtle ways. Instead of hunting for a product, a shopper can be guided to the nearest shelf or told where limited stock lives. That reduces frustration and shortens trips, which matters for both big-box stores and neighborhood shops trying to keep traffic moving.

For operations, these systems also capture simple data — what people search for, where they stop, what sells near a display. That information can be used to adjust staffing, change store layouts, or push relevant promotions to in-store screens. The sales pitch here is not futuristic automation; it’s small, practical upgrades that lower friction for customers and staff.

Event Logistics: Where and When to Catch the Demos

Booth 2203 is at the Javits Center in New York City, on the NRF show floor during the conference’s normal hours in January. The Industry Group plans to run demos throughout each day so attendees can drop in and see short, live walks through typical store flows.

If you prefer a quieter look, the team expects to offer short private demos or meetings at the booth by appointment, and will reserve time for press briefings at certain points during the show. Exhibitor representatives will also be able to outline integration options and deployment timelines for stores that want to pilot the technology quickly.

How to Book Time at Booth 2203 or Get More Details

If you’re attending NRF, the simplest route is to stop by Booth 2203 and ask staff to schedule a demo slot. The team will hold short, focused sessions designed for store managers, IT leads and operations people who want to see the systems working together. Press and buyers should be able to request a private briefing while on site.

For anyone planning a visit: map out a few demo times during the day so you can compare the kiosks and touchless options side by side. The booth is set up so you can watch a full checkout flow, try a touchless interaction, and see wayfinding in action without a long wait.

Sources

• prnewswire.com