AugurySnow, Sound and Spins: Rockstar Brings Westend and Torren Foot to Breckenridge for a New Three-Day Snowboard Festival
This article was written by the Augury Times
Kickoff weekend set the tone: a new festival for riders, locals and music fans
Rockstar Energy has announced the inaugural Rockstar Energy Open, a compact three-day festival that pairs a late‑season snowboarding competition with evening live music in Breckenridge, Colorado. The event brings pro-level rail‑jam action to the resort’s Blue River Plaza by day and live sets from electronic artists Westend and Torren Foot after dark. For fans, athletes and the town, the mix of sport and music is meant to extend the ski‑season buzz and create an outdoor winter festival that feels like a weekend away.
Where it will happen and how the weekend will flow
The festival centers on Breckenridge Ski Resort’s Blue River Plaza and nearby staging areas across the resort base. Organizers describe the weekend as a three‑day program that combines competitive snowboarding formats with music and film programming. Competition highlights include a rail jam — a judged event where riders link tricks across rails and features — plus additional showcases for local and amateur riders. Expect qualifying runs and jam sessions during daylight hours and a condensed final for top riders in prime evening slots.
Music sets will be scheduled each night at a main stage on Blue River Plaza so fans can move easily between the slopeside action and the concerts. Daytime programming will include a short film festival with screenings and athlete Q&As, vendor rows featuring snowboard brands and food stalls, and demo areas where people can test gear. Ticket windows will include single‑day and weekend passes as well as limited VIP bundles; organizers have said early sales and tiered pricing will be announced ahead of the event, so fans should watch the promoter’s updates for exact purchase dates and availability.
Music and film meet the mountain: headliners and festival programming
The live lineup is built around two electronic headliners: Westend and Torren Foot. Westend is known for melodic house sets that build big, singable moments; on a winter plaza stage, expect mood‑driven, crowd‑friendly DJ sets that pair well with an evening after a day on the snow. Torren Foot brings tougher, club‑leaning rhythms and bass lines — a contrast that helps the shows run from relaxed to energetic across the weekend. Both acts are billed as headline slots that close each night and draw fans who might not normally attend a snowboard contest.
Beyond the headliners, the festival will feature local and regional DJs on side stages, a short film program that highlights snowboard culture and athlete films, and curated artist talks where riders and filmmakers discuss how they make winter sports stories. The organizers have positioned the film element as part of the festival’s identity: daytime screenings and small panels aim to deepen the connection between the competition and the culture around it.
Tickets, travel and what fans should expect on site
Attendees will see tiered ticketing: single‑day general admission for those who want to catch a day of riding and evening music, weekend passes for full access across all three days, and VIP packages that usually include preferred viewing, hospitality and meet‑and‑greet opportunities. Prices and exact on‑sale dates will be set by the promoter; lodging near Breckenridge fills quickly for festival weekends, so earlier hotel or condo bookings will usually offer the best choice and rates.
Blue River Plaza is compact and walkable from many town hotels, but out‑of‑town visitors should plan shuttle or parking options in advance. On‑site amenities typically include heated areas, food vendors, warming tents, and merchandise booths. Families and casual fans can expect daytime activities geared to all ages; the evenings skew toward an adult crowd once the headliners take the stage.
What the event means for the resort, local businesses and the sponsor
For Breckenridge, a festival that blends competition and music is a smart way to extend the season and pull more visitors into town during shoulder periods. Festivals like this can boost hotel occupancy, restaurant traffic and local retail for a concentrated weekend. For Rockstar Energy, the Open follows the brand’s strategy of marrying extreme sports with live entertainment to strengthen its cultural ties with younger outdoor audiences.
Local officials and business owners will likely watch metrics such as room nights booked, food and beverage sales, and foot traffic in the plaza to judge success. Organizers would typically be asked for quotes about expected attendance, job creation for the weekend and plans to involve local vendors; artists and athletes could speak to why the festival format matters for their sport. Those angles will help measure whether the event becomes a repeat draw for Breckenridge or a one‑off experiment in event programming.
Media access, safety and other practical notes for press and participants
Press and credentialed media should register through the event’s accreditation process — organizers generally open a media portal with contact details for PR if you need access to athlete areas, soundchecks or interviews. Health and safety measures usually include designated first‑aid tents, on‑site EMTs, and winter weather contingency plans; expect organizers to publish a detailed safety guide before the festival. Parking near the plaza is often limited, so confirm parking passes, ride‑share drop zones and shuttle info ahead of arrival. Finally, check local permit rules and any special town ordinances governing amplified sound or curfew times; these details shape how late shows can run and how crowd control is handled.
Photo: Marius Dubost / Pexels
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