SmallRig’s ‘Frame Your Christmas’ Turns Holiday Content Into Click-Worthy Moments

A seasonal push aimed at creators preparing holiday content

SmallRig has rolled out a holiday campaign called “Frame Your Christmas” aimed squarely at creators who make videos and photos for the season. The promotion packages discounts and curated bundles for people making gift guides, family vlogs, festive short films and social shorts. It’s timed to the busy pre-Christmas stretch, and targets both hobbyists and small pro teams who want quicker, cheaper ways to lift the look of their work without hunting down separate parts.

How the promotion works: deals, bundles, timing and where it runs

The campaign covers a mix of straight discounts and themed bundles. Shoppers can expect price cuts on popular cages, handles, cold shoes and smartphone rigs, plus special kits that combine a cage, mounting arm and basic light. The bundles are shaped around typical holiday content needs — tabletop unboxings, selfie-style vlogs and simple at-home interview setups.

SmallRig says the offer runs through the key holiday shopping window and is available across its online store and selected retail partners. The promotion has regional variations, with specific bundles or shipping options changing by geography. SmallRig is also leaning on platform partners: some bundles are highlighted on the company’s web shop while others show up in sales on large third-party marketplaces.

Unlike flash-only sales, this campaign mixes steady discounts with short, limited-time extras — think free shipping windows or a small add-on accessory for the first buyers of a kit. That structure nudges creators who plan seasonal shoots but don’t want to scramble for gear at the last minute.

Featured gear: practical kits and picks for holiday creators

The bundles focus on practical tools that matter for seasonal content. Shoppers will see compact rigs for mirrorless cameras, magnetic LED lights for easy placement, small softbox-style panels for flattering portrait light, and multi-mount arms that let you switch between handheld and tabletop setups quickly. For smartphone creators, there are stabilizing clamps and phone-specific tripods that fold small for travel.

Technically, the promoted gear isn’t about cutting-edge specs. It’s about adaptability: mounts that accept many camera models, lights with adjustable color temperature so faces look natural under warm holiday bulbs, and modular cages that let creators add microphones or LEDs without extra adapters. For someone producing daily short-form videos or a handful of holiday shoots, that mix hits the practical sweet spot between pro features and price.

How creators are being pulled in: contests, UGC calls and influencer tie-ins

SmallRig is pairing sales with social activations. The campaign invites creators to share their holiday setups under a seasonal hashtag, with the chance to be featured or to win extra kit. It also includes prompts for UGC — creators share before-and-after shots of their setups to show the visual upgrade from the gear.

There are influencer spotlights too: SmallRig is working with a handful of creators who will demo the kits in short films and livestreams. The messaging emphasizes speed and ease — set it up, shoot, and polish a holiday clip in one session. That narrative appeals to small teams and solo creators who value time as much as looks.

Why this matters: SmallRig’s role in the creator gear landscape

SmallRig has carved out a clear niche supplying modular accessories rather than cameras or lights alone. Its products sit in the middle of the market: higher quality and more flexible than cheap imports, but more affordable and less specialized than high-end studio kit. Seasonal promotions like this one are a natural fit, because creators often want a quick visual upgrade for holiday work without a big spend.

For the wider creator economy, holiday campaigns are a steady rhythm: creators need new visuals to stay relevant during the busiest consumer season, and vendors want to turn that need into sales. SmallRig’s approach leans practical — bundles that solve real setup headaches instead of pushing premium one-off items.

How to join in, availability and press contact

Readers who want to take part can browse SmallRig’s online store for the “Frame Your Christmas” listings and check regional shipping windows at checkout. The promotion includes both permanent bundle pages and short-term add-ons that appear during specific sale days. Eligibility and offers vary by region, so shoppers should note any local shipping cutoffs if they need gear before a planned shoot.

SmallRig also provides basic product pages with compatibility notes to avoid buying incompatible mounts or clamps. The company has highlighted a press contact for campaign questions and creator partnerships through its usual media channels.

Sources

• prnewswire.com