Small Health Care PR Shop MediaSource Wins a Spot on PR Daily’s Top Agencies List — and That Matters

A timely honor that could reshape a small agency’s next year

MediaSource has been named one of PR Daily’s Top Public Relations Agencies for 2025, the firm said in a press release distributed on December 11, 2025. The annual list, compiled and announced by PR Daily and shared via PR Newswire, spotlights agencies the outlet views as leaders in strategy, client results and creative communication.

For MediaSource, a boutique firm that focuses on health care and life-sciences clients, the recognition is more than a plaque. Agency leaders say the award validates months of work helping hospitals, medical device makers and biotech teams explain complex science in plain language. In practical terms, the boost could make it easier for MediaSource to attract new contracts, win trust from skeptical hospital executives, and recruit senior talent who want to join a recognized shop.

How MediaSource built a reputation in health care communications

MediaSource began as a small practice that aimed to bridge the gap between clinicians and the public. Over time it added services—media relations, strategic counsel, content, and crisis communications—tailored to hospitals, device manufacturers and health-focused nonprofits. The agency’s niche is translating technical medical topics into clear stories that reporters, patients and policy makers can understand.

PR Daily’s Top Agencies list is meant to be selective. The outlet looks at a mix of case work, creative campaigns, client outcomes and how agencies positioned themselves during the year. That matters because the list doesn’t only reward size or billings; it favors firms that show measurable impact and original thinking, which plays to MediaSource’s strengths as a small, specialized player.

What leadership said about the recognition

“We’re proud to be included on PR Daily’s list,” said Laura Benson, MediaSource’s CEO. “Our team works every day to make medical topics easier to follow, and this recognition shows that steady, careful work pays off. It also helps our clients by giving them a partner that has visible credibility in a crowded market.”

In its announcement, PR Daily noted that the firms on the list “demonstrated strong client work, innovation and storytelling over the past year,” calling out agencies that helped clients navigate tough media moments while still moving strategic goals forward. An outside industry observer added that smaller, focused agencies often outperform generalists when a client needs a deep understanding of a single field—like health care.

What this tells us about health care PR today

The recognition points to a broader trend: health care communications is rewarding specialization. As coverage of clinical trials, device approvals and hospital consolidation grows more technical, reporters and editors prefer agencies that know the jargon and the ethics. That shift gives smaller, expert shops a real advantage when they can show outcomes instead of just promise.

How clients and partners should read the news

For existing clients, MediaSource’s new accolade is mainly a credibility lift. The award may make stakeholders feel more confident turning over sensitive media moments to the firm. For prospective clients, the listing gives a quick signal that MediaSource meets peer-review standards and has recent, visible wins.

For partners and hires, the award is a practical recruiting and business tool. Larger agencies and consultants that lack deep health care benches might view MediaSource as a logical sub-contractor on clinical campaigns. Senior PR professionals looking to join a health-focused team may see the recognition as proof the firm is investing in growth.

About MediaSource and how to find the full announcement

MediaSource is a boutique public relations firm focused on health care and life-sciences communications. Founded in 2008, the firm advises hospitals, medical device makers, biotech startups and health-focused nonprofits. MediaSource offers services across strategic counsel, media relations, content creation and crisis communications. The agency says it combines clinical knowledge with storytelling to help clients explain complex ideas to broad audiences. Headquartered in Chicago, MediaSource works with regional and national clients and maintains a small, specialized team of communications professionals worldwide.

Sources

• prnewswire.com