AugurySmall ad shop reboots as StreetTalk to signal bigger ambitions
This article was written by the Augury Times
An official name change and a new CEO, announced in a press release
203 Media said in a PR Newswire release on Dec. 9, 2025 that it will rebrand itself as StreetTalk, effective with the announcement. The company—which launched in 2024 and has been operating as a small creative and digital-marketing shop—named Jesse Eisenberg, formerly of Tinuiti, as its new chief executive. The release came directly from the company and frames the change as a response to fast growth and an expanded service slate.
How the agency started and what it says it has built
The company began in 2024 as a compact team focused on creative advertising and digital marketing. In its announcement, the firm highlighted several quick milestones: expanding from a handful of staff to a larger team, winning a number of client projects, and broadening its services beyond simple campaign work to include strategy and digital execution. The release described a mix of creative ads, social content, and performance marketing as the agency’s core offerings.
203 Media’s public statement touted rapid client wins and staff growth, though it did not publish detailed figures or a client roster in the release. It framed the rebrand as a natural next step after a period of scaling—moving from a nimble startup to a company that says it can handle larger, multi-channel briefs. The release also noted recruiting activity, pointing to hires intended to deepen its creative and digital capabilities.
New leadership and the reasoning behind the change
Jesse Eisenberg, the incoming CEO, arrives from Tinuiti, where he worked on digital marketing and client growth. The announcement highlighted his track record in scaling teams and building ties with performance-focused brands. The company said Eisenberg’s background makes him a fit to guide StreetTalk as it chases bigger accounts and more complex briefs.
In plain terms, the rebrand is positioned as more than a new logo. The company said it wants a name that better reflects its mix of street-level creativity and talkable, social-first ideas—hence StreetTalk. The message to clients and prospects is that the agency intends to present itself as a more confident partner for brand work that mixes creativity with measurable digital outcomes.
Where StreetTalk may fit in today’s ad-agency scene
The advertising market today is split between big holding companies that offer wide service networks and smaller independent shops that sell nimble creative and platform-native work. Demand is strongest for agencies that can pair creative thinking with measurable digital results—especially for social, e-commerce and short-form video campaigns.
StreetTalk looks like a typical growth-stage shop aiming to be a middle ground: bigger than a boutique but more creative and entrepreneurial than a large, process-driven holding agency. If the company can deliver both striking creative and measurable digital lifts, it may find space competing for mid-market and direct-to-consumer brand work. The announcement positions StreetTalk to claim that spot, though the market is crowded and clients often award scale and case studies to agencies with long track records.
What clients, staff and reporters should expect next
The release lists hiring and capability expansion as immediate steps. For clients, that usually means the firm will pitch broader services and aim to bundle creative and media work under one roof. For employees, a rebrand and a new CEO often bring more structured processes, new leadership priorities and fresh recruiting drives.
For journalists and industry watchers, the company is private and the announcement did not include revenue, profitability or a list of marquee clients. Reporters looking for more should ask for specific client case studies, headcount figures, and examples of work that demonstrate the claims of rapid growth. The move is a familiar one: small agencies rename and reorganize as they try to climb the market ladder. Whether StreetTalk becomes a step up or another rebranded name in a busy field will depend on the new leadership’s ability to win larger, repeat business.
Photo: Tim Mossholder / Pexels
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