Rancho Mirage Ferrari Dealership Changes Hands as Dealer Groups Reshape the Desert Market

A quick change that affects customers and the local showroom

Holand Automotive Group announced it will transfer ownership of the Ferrari Rancho Mirage dealership to Lapis Automotive Group, a move that will put the desert city’s luxury Ferrari showroom under new management. The companies say day-to-day operations will continue while staff and service functions are being reviewed as part of the handover.

For most customers the change should be quiet: sales, service and warranty work will keep running during the transition. But the deal is also a sign that even high-end local dealerships are part of a larger shuffle among dealer groups looking for scale and better brand alignment.

What the deal covers and how it will work

According to the companies, the agreement covers the dealership’s physical location, its inventory of new and pre-owned vehicles, and the service facilities that Ferrari owners use. Financial specifics — including the purchase price and exact payment terms — were not disclosed.

The sale appears structured as an asset transfer rather than a merger of the whole businesses. Both sides say the deal is subject to customary closing conditions and regulatory approvals that typically apply to dealer sales. That means a final sign-off is expected once paperwork and necessary filings are completed.

Holand said it will work with Lapis to move customers, vehicle records and service schedules across with as little disruption as possible. Lapis has not outlined any immediate changes to pricing, service hours or staff assignments, saying the focus in the near term is continuity.

Leaders explain why the move makes sense

Holand’s leadership described the sale as a strategic choice. They framed it as an opportunity to sharpen their focus on other parts of their business while handing the Ferrari franchise to a buyer who specializes in luxury brands.

Todd Blue, the executive behind Lapis Automotive Group, said his team is excited to welcome Ferrari Rancho Mirage into their fold. He emphasized plans to invest in the customer experience and local service capacity, calling the dealership a strong fit for Lapis’ portfolio of premium stores.

Both groups used measured language: neither promised immediate sweeping changes, but both signaled they see a chance to build on the dealership’s existing reputation in the region.

What this means for local customers, staff and the market

For local customers, the most important thing is continuity of service. Ferrari owners rely on trained technicians and parts availability; both companies say maintaining those capabilities during the transition is a priority.

Employees at the Rancho Mirage location are likely to face only modest short-term changes. Dealer sales and service transitions often preserve many roles, though integration can lead to shifts in management, processes and benefits over time. The firms said they will communicate details directly to staff as plans are finalized.

At a community level, the sale slightly shifts where local premium-car buying and service decisions are made. A new owner with fresh capital and focus can mean upgrades to the showroom or faster service turnaround — small but visible changes for the affluent buyers who patronize the dealership and for nearby businesses that benefit from that foot traffic.

Context: who the groups are and why this matters

Holand Automotive Group is a multi-store dealer organization that has operated a mix of brand franchises in the region. Lapis Automotive Group is a growing dealer group that has focused on higher-end brands and has been expanding through targeted purchases.

Todd Blue, identified as the head of Lapis, brings years of dealership experience. Executives in both camps pointed to industry trends: manufacturers expect dealers to invest more in facilities and customer experience, and dealers respond by consolidating to spread those costs across more locations.

Next steps and where questions will be handled

The companies said the transaction is expected to close in the coming months once required approvals are complete. Both Holand and Lapis said their communications teams will handle customer and media questions and will share more details at closing.

In the meantime, customers should continue to visit the same address for sales or to service their cars. Both dealer groups emphasized they plan a calm handoff so owners and staff feel little change as the new ownership takes over.

Sources

• prnewswire.com