Pomifera Brings in New Sales Strategist to Tighten Retail Ties and Speed Brand Growth

New hire aimed at giving partners more hands-on support

Pomifera® has tapped Christina Maniscalco to lead its sales strategy, a hire meant to give the company’s retail and distribution partners clearer, faster support. The change is practical: Pomifera wants someone focused on the day-to-day issues that affect how the brand shows up on shelves, in displays and online, and Maniscalco’s role is built around solving those problems.

For shoppers, the move should mean steadier availability and cleaner presentation in stores. For retail buyers and small distributors, it promises a single point of contact who can move quickly on promotions, stocking issues and in-store marketing. For Pomifera, the goal is straightforward — turn better retail execution into stronger brand visibility and steadier sales gains.

Her background readies her for a field-first role

Maniscalco arrives with a background in sales leadership and field operations at consumer-facing brands. She’s worked on the ground with retailers, supporting both large chains and independent stores, and has experience building training programs for sales teams and retail partners.

That kind of practical experience matters in this job. Sales strategy for a growing consumer brand isn’t just about big-picture plans; it’s about coaching store teams, fixing supply or display problems fast, and shaping promotions so they actually move product. Maniscalco’s resume suggests she knows how to turn those everyday fixes into measurable results.

What she’ll actually do day to day

The role is designed to be hands-on. Expect Maniscalco to spend time with retail teams, set up training for sales reps and help design in-store displays and promotional calendars. She’ll likely coordinate with marketing and logistics inside Pomifera to make sure new items reach shelves cleanly and that promotions run without hiccups.

On strategy, her work should tighten the link between what the brand wants and what stores can do. That means focusing on simple wins: clearer shelf placement, better promotional timing, faster responses when a product sells out. Over time, these fixes can lift a brand’s profile without big ad campaigns — by making the product easier to find and buy when customers want it.

Company reaction and what partners are likely to say

Pomifera framed the hire as a step to strengthen partner support and accelerate growth. Company leaders described the role as a bridge between the brand and its retail partners, one that will smooth day-to-day operations and speed up decision-making on promotions and distribution.

Industry watchers say retail partners usually welcome this kind of appointment. Stores prefer suppliers who respond quickly and reliably, and a dedicated strategist can reduce friction when orders, displays or pricing need attention. Independent retailers, in particular, often value a single contact who understands local needs and can help tailor support.

Why this matters for Pomifera’s next chapter

This hire signals a practical, operations-first approach to growth. Instead of chasing big, splashy marketing moves, Pomifera is putting effort behind execution where customers actually meet the product. For a consumer brand, improving shelf presence and retailer relationships is a low-fluff way to gain steady momentum.

That said, execution work is incremental. The payoff will show up as more consistent availability and cleaner in-store presentation rather than an overnight spike in sales. If Pomifera keeps tightening its retail playbook, the company can build a stronger foundation for future expansion — more reliable orders, happier retail partners and a clearer path to steady growth.

Sources

• prnewswire.com