Patient‑First Practices Take Center Stage as WebPT Names Advocate Physical Therapy and Tilton’s Therapy Ascend Award Winners

WebPT crowns Advocate Physical Therapy and Tilton’s Therapy at the 2025 Ascend Awards

WebPT announced on Dec. 18, 2025, that Advocate Physical Therapy has won Practice of the Year and Tilton’s Therapy has been named Innovator of the Year in its 2025 Ascend Awards. The ceremony recognizes outpatient rehab practices that stand out for care and operations. The headline significance is simple: these awards put a spotlight on approaches that improve patient experience and clinic performance at a time when outpatient therapy is trying to do more with tighter margins.

Why Advocate Physical Therapy earned Practice of the Year

Advocate Physical Therapy took the Practice of the Year title for its steady focus on patient-centered care and strong day-to-day operations. WebPT praised the practice for consistent outcomes, staff leadership, and streamlined workflows that keep patients moving through care without long waits or confusion.

The award description emphasized practical steps Advocate has taken to make care feel personal. Judges cited leadership practices that support staff training, protocols that standardize good care, and an attention to measuring patient progress. Those elements—good team coordination, clear processes, and a focus on results—were the reasons WebPT singled them out.

What set Tilton’s Therapy apart as Innovator of the Year

Tilton’s Therapy won the Innovator of the Year honor for bringing new ideas into everyday practice. WebPT highlighted projects that changed how patients receive treatment or how staff manage care. That could mean new scheduling models, different therapy programs, or creative use of existing tools to reduce no-shows and speed recovery.

The award noted Tilton’s willingness to pilot small changes, learn fast, and scale what worked. Innovation here was practical rather than flashy: it was about real improvements in patient access, communication, or clinical workflows that clinics can copy without huge investments.

What the Ascend Awards measure and why they matter to practices

The Ascend Awards aim to surface models that other outpatient therapy clinics can follow. Judges look at patient experience, measurable results, operational excellence, and leadership. In short, they reward practices that both treat patients well and run a clinic that can sustain that care.

For rehab practices, the awards act as a benchmark. Winning—or even being considered—signals to patients, payers, and partners that a practice is focused on results and on running efficiently. This matters because outpatient therapy increasingly competes on convenience and outcomes, not just word of mouth.

What people are saying

In its announcement, WebPT noted that the winners exemplified “patient-first thinking and operational strength” and presented models other clinics could adopt. WebPT framed the awards as recognition of everyday leaders who make small changes that add up.

Representatives from the winning practices emphasized the human side. They described the awards as validation of staff effort and the improvement work done behind the scenes—new workflows, better communication with patients, and a culture that supports learning. Observers in the field said the choices reflect a broader push toward practical innovation rather than one-off technological experiments.

WebPT, the outpatient therapy market, and what comes next

WebPT is a well-known vendor of electronic health records and practice-management tools for physical, occupational, and speech therapists. Its Ascend Awards are part recognition program and part platform to share what works in outpatient rehab. The awards carry weight because WebPT sees a lot of the operational detail that drives clinic success.

The wider outpatient therapy market is under pressure to deliver better outcomes while managing costs. That pushes clinics to refine operations and try modest innovations that improve access and follow-through. When practices share what works—whether it’s a scheduling tweak that cuts no-shows or a therapy protocol that shortens recovery—other clinics can adapt those ideas quickly.

WebPT indicated it will continue promoting successful models through the Ascend program. For clinics, the takeaway is clear: small, repeatable improvements to how care is delivered and how clinics run are now the leading path to recognition and, more importantly, to steadier patient outcomes.

Sources

• prnewswire.com