Parts Town Unlimited Hires Justin Choi as Chief Legal Officer — A Sign the Company Is Getting Serious About Growth

Why Parts Town Unlimited’s new legal chief matters now

Parts Town Unlimited said this week that it has hired Justin Choi as its chief legal officer. The move matters because the company is moving from a regional parts distributor into a larger, more complex business. Choi arrives with experience handling corporate growth, contracts and compliance — the kinds of issues that grow louder as a company expands into new markets and builds more digital services.

For customers, suppliers and staff, the hire signals that leadership wants a steadier legal hand at the till while the company keeps building out its operations. The announcement came as Parts Town ramps up investments in technology and logistics. That combination — faster growth plus heavier legal exposure — makes the new role more than a title. It is a step toward tighter risk control and clearer rules for how the company runs deals, protects data and works with partners.

Justin Choi’s experience in plain terms

Choi is a corporate lawyer who has spent the last decade working in-house and at law firms on matters that matter to growing businesses. He has led teams that negotiated supplier agreements, overseen mergers and acquisitions, and built compliance programs for data protection and regulatory matters. In earlier roles he handled contract disputes and steered complex commercial negotiations to a close.

Colleagues describe him as pragmatic, fast-moving and detail-oriented — the kind of legal leader who prefers simple, enforceable rules to long, theoretical memos. Before joining Parts Town he held senior legal roles at companies in logistics and technology, where he helped teams translate legal risk into clear business steps. He also has experience advising on employment and vendor issues, which will be useful at Parts Town as it scales operations and hires more people.

What Choi will be asked to do day to day

As chief legal officer, Choi will run the company’s legal team and be the senior lawyer reporting into the CEO. His job will include negotiating key contracts with suppliers and customers, setting up policies to keep the company within the law, and managing any disputes or regulatory questions that come up. He will also help shape internal rules for data privacy, workplace conduct and vendor relationships.

On a day-to-day level that means drafting or approving agreements, advising on new products and services for legal fit, and coordinating with other senior leaders on risk decisions. He’ll also oversee outside law firms when the company needs extra firepower.

What this means for customers, suppliers and operations

The hire should make partners feel more confident that Parts Town intends to run a consistent, professional operation. Suppliers can expect clearer contract terms and faster negotiation, while larger customers may see firmer commitments around service levels and data handling. For employees, a stronger legal presence often leads to clearer policies on conduct, hiring and safety.

Operationally, the company may standardize processes that were once handled informally. That can slow some quick decisions but usually reduces costly mistakes. For most customers this will be a quiet improvement: fewer errors, quicker problem resolution and clearer expectations.

Parts Town Unlimited in context: where the business stands

Parts Town Unlimited has built a business selling replacement parts and services for commercial equipment. In recent years the company has put money into its website, logistics and customer service to make ordering parts faster and more reliable. That push has helped it serve more customers and move into new regions.

Hiring a senior legal executive fits that story. As companies scale, legal work moves from being a task for outside lawyers to an internal capability that shapes contracts, risk and strategy. Bringing Choi onto the leadership team signals that Parts Town expects to keep growing and wants to manage that growth with seasoned legal oversight.

Photo: Karola G / Pexels

Sources

• prnewswire.com