Omni Workspace names Benjamin Stich to lead sales for Aurora’s hospitality arm

Stich tapped to run sales for Aurora Procurement Solutions, effective immediately in the U.S.

Omni Workspace said today that Benjamin (Ben) Stich will join the company as Vice President of Sales for Aurora Procurement Solutions, the firm’s hospitality-focused procurement arm. The move is effective immediately and will see Stich lead the sales effort for Aurora across the United States from the company’s existing offices.

The announcement names Stich as the senior sales executive responsible for driving new business, strengthening client relationships and coordinating Aurora’s outreach to hotels, resorts and other hospitality operators. Company leaders described the hire as part of a push to scale Aurora’s national footprint and deepen service for large hospitality customers.

Why Stich was chosen: a quick look at his background

Stich arrives with a track record in procurement and hospitality sales. In recent roles he led regional sales teams focused on supplier networks and contract procurement for lodging and food-service customers. Colleagues say his strengths include building long-term vendor relationships and translating corporate buying needs into repeatable procurement programs.

Before joining Omni Workspace, Stich held senior business-development roles at firms that provide supply-chain services and purchasing platforms to hotels and restaurant groups. He has experience negotiating supplier contracts and running multi-state sales efforts. That combination of hospitality knowledge and procurement know-how appears to be the main reason Omni chose him to head Aurora’s sales organization.

What Stich will do day to day at Aurora Procurement Solutions

As Vice President of Sales, Stich will lead Aurora’s nationwide sales team and report to senior management within Omni Workspace’s hospitality division. His responsibilities include selling Aurora’s procurement services, signing new hospitality clients, and overseeing account teams that manage existing contracts.

He will also be responsible for coordinating with Aurora’s sourcing and operations groups to ensure clients receive timely deliveries and compliant supplier options. The role combines client-facing selling with internal coordination to scale Aurora’s service delivery across multiple states.

How this hire fits Aurora’s hospitality strategy

Omni Workspace has been positioning Aurora as a full-service procurement partner for hospitality customers. The company has emphasized building a single team that can handle national accounts while offering local supplier access. Hiring a seasoned sales leader like Stich signals a push from relationship-building to larger, more organized national growth.

For clients, the practical effect should be easier access to consolidated purchasing, simpler contracting, and more consistent service across properties. For Aurora, a focused sales leader increases the odds the company can win multi-property deals and expand its supplier partnerships without whether growth outpaces its ability to serve customers.

About Omni Workspace / Aurora Procurement Solutions and media contact

Omni Workspace is a provider of workplace and procurement solutions that serves commercial and hospitality customers through brands including Aurora Procurement Solutions. Aurora focuses on sourcing, contracting and supply management for the hospitality industry.

In a prepared statement, Omni Workspace’s hospitality leader said Stich’s appointment “strengthens Aurora’s ability to serve hospitality clients at scale,” and Stich added he is “excited to build teams that deliver smarter procurement and clearer value for hotel operators.”

For media inquiries, Omni Workspace referred reporters to the company’s press release distributed through its public relations channels.

Sources

• prnewswire.com