AuguryNew Agency Partnership Aims to Refresh How Visiting Angels Talks to Families
This article was written by the Augury Times
Konnect to lead national marketing push for Visiting Angels
Visiting Angels has tapped Konnect Agency as its agency of record to handle creative, media planning and buying, and broader brand work for its living assistance services. The announcement says Konnect will run a multi-channel campaign aimed at raising awareness of Visiting Angels’ home-care offerings and capturing leads from families and older adults who need in-home support. The release named the firms and described the scope in broad terms: brand strategy, creative development and an integrated media program that spans digital and local-market channels.
Two companies, one focus: who they are and what they do
Visiting Angels is a national network of home-care providers that focuses on non-medical in-home assistance for seniors and adults with daily living needs. The organization operates through local franchise offices that provide caregivers for tasks such as personal care, companionship and help around the house. The brand is known in the senior-care niche for its local presence and franchise model.
Konnect Agency is a full-service creative and media firm that works with consumer and healthcare clients. The firm positions itself around modern, measurable media programs that combine creative storytelling with paid channels. While Konnect handles national campaigns, it also emphasizes playbooks that local offices can use—an attribute that fits a franchise-driven business like Visiting Angels.
What Konnect will do: a practical brief on the campaign
The engagement covers three main areas. First, Konnect will work on brand and creative direction—shaping messaging and visuals that Visiting Angels can use nationally while leaving room for local offices to adapt their outreach. Second, Konnect will lead media strategy and buying, deploying a mix of digital tactics and localized media to reach older adults, adult children who make care decisions, and community referral partners.
Third, the agency will set up performance measurement so the campaign can be judged on two practical results: improved awareness of Visiting Angels where it matters, and an uptick in inquiries or leads for local offices. The announcement framed the effort as both awareness-driven and performance-focused, blending traditional brand work with channels that can be measured for direct response.
Why this matters for home care marketing now
Home-care brands are competing in a crowded local market where trust and visibility matter more than flashy ads. As more families look for ways to keep loved ones at home, providers must reach two groups: seniors who may prefer local, familiar faces, and family members who often steer the decision. That split calls for campaigns that look and feel local but benefit from a consistent national brand message.
For a franchise-heavy player like Visiting Angels, a national agency that knows how to roll out adaptable creative and measurable media is useful. The move also reflects a broader trend: health and eldercare marketers leaning into digital channels while preserving local outreach to build trust and drive calls or online inquiries.
What comes next and how to follow the rollout
The companies did not publish a detailed rollout calendar in the announcement. Visiting Angels and Konnect said work will begin immediately, with creative and media plans to be implemented in phases across markets. Press contacts and company statements are available through each organization’s public channels for readers who want official updates. Brief company descriptions were included in the announcement to explain each firm’s role.
Photo: Kampus Production / Pexels
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