AuguryMy Code Names Amani Duncan as CEO — a push for bolder creative and audience-first growth
This article was written by the Augury Times
A clear leadership change with a practical aim
My Code has named Amani Duncan its new chief executive officer. The company said the change is meant to sharpen its creative and commercial work for young and diverse audiences. The announcement points to a shift from a startup phase into a wider growth push: more editorial projects, tighter agency services, and a bigger bet on branded storytelling.
The news arrived with praise from My Code’s board and promises from Duncan about building scale without losing the brand’s cultural voice. For readers, the key fact is simple: My Code has a new leader who is known for blending culture, marketing and content. That mix will shape what the company publishes and how it sells services to advertisers and partners.
Amani Duncan’s path: culture, brands and creative teams
Amani Duncan arrives with a background that mixes advertising, music and media. She has run creative teams and worked with major brands and cultural platforms. That experience gives her a practical sense of how culture-driven content can be used to reach specific audiences and to create commercial value.
Her previous roles included leadership positions at agencies and media companies where she focused on strategy, creative development and partnerships. Those jobs often required translating cultural trends into campaigns that felt authentic rather than staged. That skill is central to My Code’s appeal: the company sells cultural credibility as much as it sells ad space.
People who have worked with Duncan say she favours tight teams and clear ideas over long slates of initiatives. She has a track record of pushing brands to take visible stances and to lean into collaborations that feel native to the audience. In practice, that means fewer generic campaigns and more projects designed to land in specific corners of youth culture.
What this change could mean for My Code’s work and growth
Expect the company to sharpen both its editorial voice and its client offerings. Under Duncan, My Code is likely to put more energy into branded content that mirrors its own editorial style — short films, social-first series, and partnerships with influencers who are authentic to the brand. The firm will probably try to turn editorial hits into revenue more directly, instead of relying only on display ads or sponsorships.
This approach can pay off if My Code keeps its editorial credibility. Audiences quickly sense when content is made to sell rather than to speak to them. If Duncan can preserve that balance, the company could grow its paid services without alienating readers. If not, the risk is that commercial deals could erode the trust that built the brand in the first place.
How this move fits the wider media and marketing landscape
Media firms targeting younger, diverse groups face pressure to show they can do both culture and commerce. Advertisers want access to those audiences, but they also want measurable returns. My Code’s move reflects a wider trend: outlets are hiring leaders who understand brand storytelling and can sell campaign ideas that look like editorial content.
For advertisers and cultural partners, the change is likely welcome. They get a leader who knows how to craft campaigns that land. For competitors, it raises the bar: more outlets will try to offer similar full-service storytelling, not just ad inventory.
Official notes, a short company snapshot and what to watch
In a statement, My Code said Duncan will focus on expanding the company’s agency-style offerings and scaling editorial projects while maintaining the brand’s cultural mission. The board called her a “strategic leader with deep creative experience” and said the appointment is part of a plan to grow both audience and revenue.
My Code describes itself as a media and marketing company that builds content for young and diverse consumers. Under its new CEO, watch for announcements about new content series, branded partnerships, and possible hires in creative and commercial roles. How well Duncan keeps the company’s voice while growing its business will be the story to follow.
Photo: Matheus Bertelli / Pexels
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