Local Motorcycle Staple Changes Hands: Hall’s Harley‑Davidson in Springfield Sold with Advisory Help from Courtney A. Bernhard

Sale announced: Advisor named as deal goes through for Springfield’s Hall’s Harley‑Davidson

Augury Times is reporting that Hall’s Harley‑Davidson in Springfield, Illinois, has been sold, and that Courtney A. Bernhard of Performance Brokerage Services acted as the advisor on the transaction. The news was made public in a press release issued on Dec. 18, 2025. The announcement focused on the role of the advisor and the transfer of ownership, and it served as the main source of the details that local riders and suppliers will first hear about.

Who sold, who bought, and what was disclosed

The press release named Hall’s Harley‑Davidson as the business changing hands and confirmed that the deal closed with advisory support. It did not list a sale price or the buyer’s name in the announcement. The statement did say the transaction covered the Springfield dealership’s operations and real estate tied to the business, but it left out some financial specifics and an exact timeline for the handover. In short, we know the sale happened and who advised, but the release kept the commercial terms private.

How Performance Brokerage Services and Courtney A. Bernhard helped

Performance Brokerage Services is a firm that helps owners sell or buy dealerships, and Courtney A. Bernhard was named as the adviser on this deal. In practical terms, that means Bernhard likely handled the sale process: preparing the business for market, finding and vetting potential buyers, organizing confidentiality agreements, and guiding negotiations through to closing. The adviser’s role is to make a complex, local transaction run smoothly — matching the seller’s goals with a buyer who can keep the business operating.

What the Springfield location means locally

Hall’s Harley‑Davidson has been a visible part of Springfield’s retail scene, serving people who ride and maintain motorcycles in the area. For many towns, a Harley dealer is more than a showroom; it’s a local meeting point, a parts source, and a service center for riders. This sale will matter to people who depend on the dealership for parts, service, and community events, because any ownership change can shift how a store operates day to day.

What the sale likely means for staff, customers and suppliers

The announcement didn’t list specific plans for employees, customer programs, or vendor relationships. That’s common in short public notices. In many dealer sales the new owner keeps staff and continues service and warranty work to avoid disruption. Suppliers and local contractors will watch closely for signals about ongoing orders and contracts, and regular customers will want to know if service hours, parts lines, or community events will change.

How this fits into the bigger picture for motorcycle dealers

This sale fits a steady pattern in the motorcycle-dealer world: owners reach a point where selling is the sensible next step, and outside buyers or investor groups are ready to buy established locations. Several forces are at play. First, the franchise model and approvals from manufacturers make dealer transactions different from other retail sales; new owners usually need to meet manufacturer standards to keep the brand franchise. Second, the pool of buyers has broadened in recent years to include regional operators and private investors who want steady local cash flow. Third, many longtime dealers are owned by families or individuals who are aging out of the business, which creates a steady pipeline of listings.

For Springfield, the immediate takeaway is straightforward: the dealership will continue under new ownership, and a known advisor helped shepherd the deal. For the broader sector, the transaction is another sign that established local dealerships remain saleable assets, especially when an experienced adviser handles the process. That tends to keep M&A activity in the space active but fairly routine — not flashy, but important for communities that rely on these stores for service and sales.

Sources

• prnewswire.com