Layne’s Names Alex Camp to Lead Operations as the Chain Points to Record Growth

A promotion tied to a growth story that is playing out fast

Layne’s Chicken Fingers announced this week that Alex Camp has been promoted to vice president of operations services. The company framed the move as a direct response to a period of rapid expansion, saying the promotion comes as the brand hits record growth across new openings and franchise interest. The announcement names Camp as the senior leader who will coordinate operations, serve as a point person for franchise partners and push the company’s efforts to keep service and quality consistent as more restaurants open.

How Layne’s describes the recent surge

The company’s release describes growth in plain terms: more restaurants opening, more franchise inquiries, and rising customer demand. Layne’s says the brand has been growing its footprint across multiple states and that franchise development is accelerating, which it attributes to a simple idea—comfort-food chicken done well in a consistent format people can find more easily.

That expansion shows up as push-and-pull items Layne’s highlighted: new unit openings in key metro areas, more territories sold to franchisees, and an uptick in sales at established locations. The chain pointed to record growth overall and said support systems needed to keep pace. While the release did not list exact store counts or revenue figures, the emphasis was clear: the company sees momentum and wants its operations leadership to match it.

What Alex Camp will be responsible for day to day

The title — vice president of operations services — bundles a few practical duties. Camp will oversee the teams that help franchisees open restaurants, standardize how food is made and served, and train new staff. He will be the link between field operations and corporate, making sure policies get turned into routines at each location.

In practical terms, that means supervising the workstreams that touch food safety, service checks, and rollout plans for technology or menu changes. The role also includes shaping how operations teams respond to problems on the ground, so Camp will likely be involved in anything from staffing plans to shorter-term fixes when a supply issue threatens a store’s ability to serve customers.

What this promotion means for franchise partners

Layne’s framed Camp as the “voice of the franchisee,” positioning him as the day-to-day executive franchisees can lean on. The release included a direct line that sums up the message: “Alex will be focused on driving operational excellence and supporting our franchise partners as we continue to scale.”

For franchisees, that can be good news. More dedicated operational support usually shortens the learning curve for new owners, improves training for staff, and smooths the early weeks when a restaurant is finding its stride. Camp’s role should also help make sure corporate priorities and local realities are better aligned — for example, coordinating regional hiring pushes or troubleshooting supply glitches so openings aren’t delayed.

Scaling quickly brings real, practical challenges

Growth is attractive, but it makes operations tougher. Layne’s will face predictable pressure on staffing, supply chains, and quality control as it opens more units than before. Hiring enough managers and cooks in new markets is often the first hurdle; retaining them is the second. The company will need to speed up training without sacrificing standards.

Supply chain and distribution can be another pinch point. Fast expansion means more frequent shipments and new distribution partners; a single weak link can create menu gaps or force substitutions that harm the guest experience. Technology and data systems also need to scale: point-of-sale setups, inventory tracking and performance dashboards must work across many locations to spot problems quickly.

Operationally, Layne’s will have to balance standardization with local flexibility. A rigid system helps quality but can make it hard for franchisees to adapt to local labor markets or taste differences. A strong operations leader like Camp will need to build repeatable processes while keeping room for local fixes that keep restaurants profitable.

Short company snapshot and what to watch next

Layne’s Chicken Fingers is positioning itself as a growing fast-casual chain built around a focused menu and a franchise model. The promotion of Alex Camp signals that corporate sees operations as the next lever to pull while it expands. Watch for updates on store-opening targets, announcements about new franchise territories, and whether Layne’s names additional hires in franchise support and supply chain roles. Those moves will reveal whether the brand’s recent momentum is turning into a sustainable national rollout.

Sources

• prnewswire.com