Jay Walker’s REVIVE Brings Culture-First, Conversation-Led TV to TRUE TV PLUS

New channel REVIVE goes live on TRUE TV PLUS, aiming for culture and conversations

REVIVE, a new streaming channel created by entrepreneur Jay Walker, has launched on the TRUE TV PLUS platform as a round‑the‑clock channel focused on cultural conversations and creator-driven shows. The company positions REVIVE as a place for longform talks, cultural storytelling and curated programming that wants to live somewhere between a podcast, a TV talk show and an online culture magazine.

Programming that favors culture, conversation and creator voices

According to the press release announcing the launch, REVIVE’s programming is built around idea-driven, culture-forward content. The channel is described as conversation-led rather than host-first: shows will center on long interviews, panel conversations and thematic blocks that explore music, arts, ideas and modern life. That mix is intended to give viewers the feel of a continuous cultural festival—some shows are expected to run longer, like extended interviews, while other segments will be shorter and easier to dip into.

The PR highlights that REVIVE will work with a range of creators, journalists and cultural figures. It presents the channel as intentionally low on flashy spectacle and higher on discussion and context—think deep conversations, curated clips, and occasional live events or special broadcasts. The service will stream 24 hours a day, which the team says will let it present both appointment-style shows and casual, anytime viewing.

How to find REVIVE on TRUE TV PLUS and what to expect for access

REVIVE is available through TRUE TV PLUS, the distributor named in the launch announcement. Viewers should be able to access it inside the TRUE TV PLUS app or channel directory the same way they open any channel on that platform. The press release does not list a long roster of supported devices, so availability on specific connected‑TV boxes or set‑top partners will depend on TRUE TV PLUS’s existing device footprint.

TRUE TV PLUS is a streaming vehicle that reaches audiences via the platform’s apps and partner placements. The launch notice makes clear REVIVE is designed for streaming-first distribution, which usually means viewers can watch on phones, tablets, smart TVs and web browsers where the platform is offered. The announcement didn’t spell out whether some content will be gated behind a subscription or whether some shows will carry advertising; those details are likely to appear as the channel rolls out or in the TRUE TV PLUS app itself.

Who is Jay Walker and what is the REVIVE brand aiming to be?

Jay Walker is presented in the release as the entrepreneur behind REVIVE and a builder of brands and media projects. Walker’s public profile includes past ventures in online marketplaces and idea-driven businesses, and the announcement frames REVIVE as a continuation of his interest in building cultural platforms. The channel is described as a brand project as much as a TV channel: the language in the release points to a plan that combines programming, events and creator partnerships rather than a single show or format.

That background helps explain the choice to emphasize conversation and curation over formulaic shows—the channel is being positioned as something that can live across formats and make space for long talks and cultural deep dives.

Where REVIVE fits in the crowded streaming and media landscape

The launch of REVIVE highlights two clear trends: creators and entrepreneurs are still building niche channels for streaming platforms, and platforms like TRUE TV PLUS are willing to host specialized, culture‑driven offerings. For viewers, a channel like REVIVE promises a calmer, talk-first alternative to fast-paced entertainment or short social clips. For creators and advertisers, it offers a place to reach an audience that wants depth and context rather than spectacle.

At the same time, there are practical limits. The streaming market is crowded and attention is fragmented across countless apps and channels. REVIVE will need to prove it can attract a steady audience and make its programming easy to discover inside the TRUE TV PLUS environment. Revenue models—ad‑supported, subscription, or hybrid—will affect how attractive the channel is to advertisers and partners. For now, the launch signals an interesting new attempt to carve out cultural space on a mainstream platform, but the channel’s long‑term impact will come down to whether viewers tune in regularly and whether creators and brands choose to invest time and money in the project.

Sources

• prnewswire.com