AuguryFieri Family Members Add Media Flair to Brooklyn Pickleball’s All-Star Ownership Club
This article was written by the Augury Times
Fieri Family Members Join Brooklyn Pickleball’s Ownership Team and Bring Public-Facing Energy
Brooklyn Pickleball announced this week that entrepreneurs and media personalities Tara and Hunter Fieri have joined its ownership group as minority partners. The move was presented as a local and cultural win: the pair bring public profiles and marketing experience rather than control of the franchise, and their involvement is aimed at raising the team’s community profile ahead of the next MLP season.
The announcement emphasizes the new owners’ roles as minority stakeholders. The team framed the additions as part of a broader push to connect with fans in Brooklyn, using the Fieri name and media reach to sell tickets, stage events and broaden the franchise’s local footprint.
What the Deal Looks Like and How It Fits Into MLP’s Celebrity-Heavy Ownership Mix
Public details are limited but clear on one point: Tara and Hunter Fieri are minority owners, not majority operators. The team’s release positioned the move as a marketing and community engagement play rather than a financial takeover. No purchase price or percentage stake was disclosed in the announcement.
Brooklyn Pickleball is part of Major League Pickleball (MLP), which has drawn dozens of celebrity and athlete investors as the league expands. The franchise highlighted that its ownership roster now includes more than 80 public figures across sports and entertainment, reflecting a leaguewide trend of high-profile investors joining as minority partners.
Team spokespeople said the new owners will participate in promotional activities and local events. The release included warm comments about shared enthusiasm for growing the sport in Brooklyn and reaching new fans through media and hospitality channels.
Who Tara and Hunter Fieri Are — Short Profiles and Why They Matter to a Sports Team
Tara and Hunter Fieri are described in the announcement as entrepreneurs and media personalities. Their public profiles come from work in media, events and consumer-facing businesses. That background makes them natural fits for a franchise that wants to expand its reach beyond the court and into local culture and food-and-entertainment scenes.
In plain terms: they bring attention. For a team in a crowded sports city, attention translates into ticket sales, sponsorship interest and the kinds of one-off events that build a fan base fast. Their roles are about amplification more than operations, which is a common setup in celebrity-owned sports ventures.
Why Major League Pickleball Keeps Attracting High-Profile Investors
Major League Pickleball has grown fast and attracted a lot of outside money. The league has added teams, reached sponsorship deals, and pushed for more media coverage. That mix — an emerging audience, televised events and active social media — makes MLP an attractive play for people who want to be part of something culturally fresh without running a sports business day to day.
Adding recognizable names helps in three ways: it draws eyeballs to broadcasts and social posts, it helps sell out venues or fill premium hospitality suites, and it signals credibility to potential sponsors. For celebrities who already run brands or restaurants, a minority stake in a team becomes another marketing channel.
What to Expect Next for Brooklyn Pickleball and What Reporters Should Watch
In the short term, expect the team to lean into public-facing activations. That means meet-and-greets, co-branded food or entertainment nights, and social content aimed at casual fans. Locally, the franchise will likely push ticket promotions and partnerships with neighborhood businesses.
Reporters covering the story should watch for a few concrete follow-ups: any details about the stake in future filings or press statements, event calendars showing the new owners participating, and announcements about sponsorships tied to the Fieri name. Those will show whether this is mainly a PR and marketing play or the start of deeper investment in team operations.
For now, the addition of Tara and Hunter Fieri looks like a straightforward cultural play: it gives Brooklyn Pickleball more spotlight and helps the team compete for attention in a city full of sports options. The move fits neatly into MLP’s recent strategy of building buzz through celebrity allies rather than through heavy corporate ownership alone.
Photo: Mick Haupt / Pexels
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