Ferrari Rancho Mirage Changes Hands — A Local Luxury Dealer Finds a New Owner

Sale completes as Lapis Automotive Group takes over Ferrari Rancho Mirage

Holand Automotive Group has sold Ferrari Rancho Mirage to Lapis Automotive Group, the companies announced today. The dealership — which handles new Ferrari sales, pre-owned sports cars, parts and factory service in Rancho Mirage, California — will operate under Lapis going forward. Ferrari North America reviewed and approved the buyer, a normal step for an exclusive brand that tightly controls who runs its stores. Both sides say the change is an ownership transfer rather than a rebranding: the Ferrari name and the showroom will remain, and the goal is a smooth handoff so customers see no disruption in sales or service.

How the transfer is being handled and what customers should expect

The deal was structured as a sale of the dealership business and its assets from Holand to Lapis. In practical terms that typically means the buyer takes over the franchise agreement, the service operation, parts inventory and the customer records needed to keep warranty work and service schedules on track. Company statements emphasize continuity: appointments and existing repairs should proceed as planned and factory warranties remain in place.

Operationally, Lapis plans a phased takeover. Current staff are expected to remain while management transitions are made; new leadership names were not widely publicized. The new owner also signaled plans to invest in the facility and inventory over time, which could mean more cars on the lot and upgrades in the service area. For people in Palm Springs and the Coachella Valley, the switch should be visible mainly as a change in who runs the business rather than in how it serves customers.

Why Ferrari North America’s approval matters

Ferrari North America must approve every change of dealership ownership because the marque protects its image and customer experience closely. Approval is about more than money: Ferrari looks for operators who will meet strict standards for service, showroom presentation and events for owners. That vetting process is why the brand’s stamp of approval is a signal to customers that the dealership will continue to meet Ferrari’s expectations for parts, repairs and sales of new cars.

In short, Ferrari’s involvement reduces the chance of a sudden drop in service quality. It also means the new owner has passed a checklist that counts in luxury retail — financial stability, knowledge of high-end customers and a plan to maintain the brand’s premium feel.

Who Holand and Lapis are, and what this sale says about them

Holand Automotive Group has been the registered owner of Ferrari Rancho Mirage and is known locally for operating multiple dealership franchises. Selling the Ferrari franchise is a strategic decision for the group; companies sometimes shift portfolios to focus on other brands or markets.

Lapis Automotive Group is led by Todd Blue and is positioning itself as a growing dealer operator with an appetite for luxury and performance franchises. The group’s purchase of a Ferrari store is a clear signal it wants to deepen its presence in high-end auto retail. For Lapis, taking over an established Ferrari dealer gives immediate access to brand-loyal customers and a service team already trained to Ferrari standards.

What this means for Rancho Mirage customers and employees

Customers should see little interruption: appointments, warranties and ongoing repairs are all expected to continue. For staff, the public statements point to retention during the handoff, although some management roles may change as Lapis installs its own leadership. Local car buyers could eventually notice a larger selection of pre-owned Ferraris and possible investments in the showroom and service bays as the new owner updates the operation.

Where this fits in the bigger picture of luxury dealer deals

Deals like this are common in the dealer world. Luxury brands limit how many dealers they authorize and vet buyers closely, so ownership swaps are often the result of strategic moves by private dealer groups rather than big shifts that affect public markets. Because both Holand and Lapis are private operators, the sale is important locally but unlikely to move stock markets or major auto-industry indexes.

For the Palm Springs area, the change mostly matters as a local business story: a new operator taking responsibility for a premier luxury franchise, with a promise of steady service and some fresh investment over time.

Sources

• prnewswire.com