AuguryDrop the Sweater, Ask for the Sandals Getaway: New ‘Hint the Caribbean’ Campaign Makes Vacation the Easy Holiday Gift
This article was written by the Augury Times
Sandals’ new push aims to turn holiday hints into real trips — and save awkward gift moments
Sandals Resorts has rolled out a holiday campaign that asks a simple question: what if you could ask for a vacation the same way you ask for a sweater? The “Hint the Caribbean” effort gives couples a ready-made way to share travel wish lists with friends and family, and it pairs the toolkit with a sweepstakes for a luxury Caribbean vacation.
The move is meant to make holiday giving easier for people who really want time away rather than more stuff. For anyone who dreads trying to nudge loved ones toward the right present, Sandals is offering a neat, shareable idea: pass along a guided wishlist, and maybe get lucky and win a trip. For holiday planners, the campaign is a reminder that travel remains a top-choice gift for people who value experiences over things.
What the downloadable toolkit includes and how couples can use it
The centerpiece is a free, downloadable toolkit designed to make asking for a trip feel casual and helpful. It bundles simple assets: an easy fill-in wishlist, suggested wording for sending hints, printable cards, and social-ready images sized for common apps. Sandals also supplies travel-themed visuals you can tuck into an email or slide into a family group chat.
Couples can use the toolkit in a few ways. One partner can fill out the wishlist with resort choices, travel windows, and travel preferences — like room type or whether they want a spa day — then share it with relatives who might pool funds or pitch in. There are playful templates for posting on social media, plus a short note people can copy and paste into private messages to reduce awkwardness.
The materials lean on clear, friendly language and visuals of the islands to sell the idea of an all-in travel gift. They don’t try to replace a conversation; they just make asking easier and give gift-givers a quick, practical way to deliver something meaningful.
How the sweepstakes works — steps, deadlines and what to expect
Alongside the toolkit, Sandals is running a sweepstakes that promises a luxury Caribbean getaway. Entry steps are straightforward: download or use the toolkit, follow any entry links Sandals provides, and submit the required entry form. Each entry counts as a chance to win the prize package.
The prize is presented as a full resort stay for two at a Sandals property, with details on included nights, room category, and extras spelled out in the official rules. Important bits for entrants: there will be an entry deadline, eligibility limits based on age and residency, and blackout dates or travel windows attached to the prize. Winners usually must coordinate travel dates with the resort and follow any voucher or booking instructions within a set time period.
People should watch the fine print about taxes, fees, and what happens if a winner can’t travel during the offered dates. As with most sweepstakes, reading the rules will explain if companions are allowed, whether flights are included, and how cancellations are handled.
Why Sandals launched this now — the marketing idea behind the campaign
Sandals says the campaign grew from survey findings and seasonal behavior: more couples prefer experiences over presents, and many shoppers struggle to communicate what they actually want. The brand frames the toolkit as a practical answer to those two trends — a way to modernize how people gift around the holidays.
The marketing push also fits broader travel patterns. After years of choppy travel demand, resorts are pitching experience-led offers to capture people planning trips instead of big-ticket items. Sandals positions itself as a simple, romantic option for couples looking for an all-inclusive getaway — and the campaign leans on that image to make asking for a vacation feel natural.
Practical takeaways for travelers: timing, tips and alternatives
If you like the idea, start now. Use the toolkit early in the holiday season so family and friends have time to plan and budget. Be specific about travel windows and acceptable resorts to avoid back-and-forth. If a sweepstakes win would be a nice bonus but not your only plan, consider booking refundable rates or saving incrementally toward the trip so you aren’t left empty-handed if you don’t win.
Alternatives include asking for travel gift cards, suggesting a group contribution to a honeymoon fund, or proposing experiences at home that lead into a future trip. Overall, the campaign is a helpful nudge toward gifting moments rather than things — a tidy option for people who would gladly trade another sweater for sun and sand.
Photo: Israel Torres / Pexels
Sources