City air taxis join frequent‑flyer clubs as LATAM Brasil teams with Revo

A new miles shortcut for city flyers

LATAM Brasil (LTM) and Revo announced a partnership that lets members of LATAM Pass earn miles when they fly Revo’s short urban routes. The deal brings a traditional airline loyalty benefit to a new kind of transport: short, point‑to‑point electric flights that connect business districts and airports inside one metro area. For customers, the immediate change is simple and practical — flying Revo on eligible trips will now add LATAM Pass miles to a member’s account, making fast city hops count toward future awards and status.

How the mileage plan will work for passengers

The partners say miles will be credited for qualifying journeys on Revo’s network. Earning rules are tiered: higher LATAM Pass levels will receive more miles per trip. The initial rollout covers specific city pairs where Revo already operates or plans to begin service soon — notably short links between financial districts and the main airport in the same city. The program will require members to register their LATAM Pass number when booking or at check‑in, and miles will post to accounts within a stated window after the flight.

Not every seat or fare will earn the same amount. Promotions and bonus offers are likely early on to encourage signups, and the partners say some corporate or promotional rates may be excluded. The agreement has a clear launch timetable, with the first integrated flights slated to start in the coming weeks, followed by a phased expansion as Revo adds routes and aircraft. Enrollment steps appear straightforward: eligible LATAM Pass members must opt in and enter their loyalty number during booking to receive credit.

Why this tie‑up makes sense for both companies

At its core, the deal is about two things: keeping loyal customers and making the new transport category feel familiar. For LATAM Brasil (LTM), letting Pass members earn miles on short urban hops folds a novel service into a familiar rewards system. That makes it easier for business travelers and high‑value customers to try Revo without feeling they’re losing the benefits they get from flying LATAM.

For Revo, the partnership brings instant credibility. Loyalty is a powerful nudge — customers are more likely to try a new product if it helps them reach rewards they already value. The tie‑up also hints at a broader play: urban air mobility needs distribution and demand, and airline loyalty programs offer both. The deal positions Revo to tap corporate travel budgets and affluent frequent flyers who prioritize time savings over cost.

The move is also competitive. Airports and ground operators are watching urban mobility pilots closely; by linking to LATAM Pass, Revo avoids going it alone and gains a route to established customer bases. That said, the partnership is not a full commercial integration; it is an incremental step that tests demand and marketing lift rather than a global launch of joint services.

What passengers actually gain — and what to watch out for

The biggest passenger benefit is convenience. Frequent flyers can now treat short Revo hops as part of their broader travel plan and rack up miles toward flights, upgrades, or status. Time‑poor business travelers will value faster transfers to and from airports. Early promotional bonuses could make trial rides especially attractive in the first months.

Caveats matter. Short urban flights are expensive per minute compared with ground transport, and award value depends on how many miles post per trip. Some fares and corporate bookings may be excluded from earning. There may also be practical limits: luggage allowances, access rules for vertiports, and weather‑driven cancellations that are more likely to affect small electric aircraft than jets. Users should expect a different service model than a regular airline flight.

Investor lens — modest near‑term impact, but strategic upside

For LATAM (LTM), the partnership is unlikely to move the revenue needle quickly. The total volume of Revo flights is small compared with LATAM’s core network, so any immediate revenue or loyalty revenue uplift should be modest. Where it matters more is retention: folding new mobility options into LATAM Pass can steady engagement among high‑value customers and reduce churn over time.

For Revo, the deal is more meaningful. Access to an established loyalty program shortens its sales cycle to corporate customers and wealthy frequent flyers, a key audience for premium-priced city hops. The partnership improves Revo’s commercial story and could help in further negotiations with airports, regulators and fleet financiers. Still, material growth hinges on scaling routes, cutting unit costs, and proving reliable operations — all nontrivial hurdles.

Overall, this is a sensible, low‑cost experiment for LATAM and a validation for Revo. It is strategically useful but not a game changer by itself.

Who Revo is and what to expect next

Revo operates short, electric vertical takeoff and landing flights — designed to move people quickly over urban congestion rather than replace long‑haul airlines. LATAM Pass is one of Brazil’s largest loyalty programs. Watch for the partnership to expand routes, for early usage and enrollment numbers, and for any promotional mileage offers. Those metrics will tell whether urban air taxis can become a steady, loyalty‑driven revenue stream or remain a niche convenience for a small slice of travelers.

Sources

• prnewswire.com