AuguryBlokees Debuts a Saint Seiya Model at CCXP25 — A Clear Play on Latin American Collectors
This article was written by the Augury Times
A first look at Blokees’ big CCXP moment and why fans noticed
Blokees used CCXP25 in São Paulo to stage a tidy splash: the company unveiled a new Saint Seiya product in front of a crowd of fans, collectors and curious shoppers. The reveal mattered not just because it involved a beloved anime series, but because it underlined Blokees’ plan to be seen and sold outside its home territory. On the show floor the product drew attention from people who buy and display collectibles, and it gave Blokees a clear way to show how its items fit into the habits of Latin American fans — from unboxing to shelf display.
The launch was short on technical jargon and long on visual payoff: Blokees presented the item as a premium, display-ready model aimed at adult collectors and long-time Saint Seiya followers. For the many attendees who prize detail and nostalgia, the reveal felt like both a headline moment at CCXP and a signal that Blokees is serious about courting international buyers.
What the new Saint Seiya product actually is
The centerpiece of the show was a world-premiere Saint Seiya model kit. Blokees highlighted the kit’s build-first approach: it looks designed to be assembled by the owner, with a focus on fine detail, poseability and display options. The company showed off interchangeable armor pieces, a stable display base, and packaging that’s deliberately collector-friendly — the kind of box many buyers will save rather than toss.
Blokees framed the product as more than a toy: it’s meant for display and for fans who care about accuracy to the source material. The firm said the kit would begin its commercial rollout after the show, with more specifics about timing and wider availability to follow. That positioning — collectible, not just plaything — helps explain why the item got strong attention in São Paulo.
Two lines on the floor: model kits and BLOKEES WHEELS
At the booth Blokees split its spotlight between two clear product lanes. First were the Blokees Model Kits: character-focused build kits that emphasize sculpted detail, articulation and display. These target anime and retro-figure collectors who enjoy assembling and styling figures for display cases.
The second lane, BLOKEES WHEELS, appears to be Blokees’ attempt to tap into a separate collector mood — one tied to automotive culture, customization and small-scale accessories. The Wheels line brings a different visual language: bold shapes, finish options and pieces designed for display or light customization. Put together, the two ranges give Blokees offerings for two nearby but distinct buyer groups: character collectors and style-focused hobbyists.
How attendees reacted on the show floor
Reaction was immediate and visual. The Blokees booth saw steady crowds during peak hours, with many attendees taking photos, asking detailed questions, and lining up to get closer to the new Saint Seiya model. Collectors compared notes about articulation points and packaging, while casual visitors paused to admire the displays.
Online chatter followed the in-person buzz; fans posted images and short reactions on social feeds and in community groups. The vibe was appreciative rather than frenzied — people treated the reveal like a serious product rollout more than a flash promotion.
Why this matters for Blokees as a business move
Showing a world-premiere product at CCXP25 is a strategic choice. Blokees used licensing with a familiar anime name to get instant credibility and to open distribution conversations that matter in Latin America. The tie-in signals that the company can work with established IP, which helps when negotiating with local retailers, specialty stores and online marketplaces.
For Blokees, the event also functions as live market research. The reactions at the booth give quick feedback on pricing tolerance, perceived quality and which product lines attract attention. That feedback matters because it can shape where Blokees places stock — both in retail shelves and in online offers — as it pushes beyond its home market.
How Blokees’ appearance fits the wider Latin American collectibles scene
CCXP is one of the region’s biggest pop culture gatherings, and it draws a mix of young fans, nostalgic adults and dedicated collectors. That mix is valuable: Latin America’s collector market often rewards well-presented licensed goods and items that tap into pop-culture memory. Retail channels that tend to matter include specialty toy stores, hobby shops, ecommerce marketplaces and boutique retailers that curate import items.
For Blokees, potential partners range from local distributors who handle imported collectibles to specialty retailers who can help position higher-end kits as display pieces rather than mass-market toys. The collector base in the region skews toward adults who care about display, condition and authenticity — the same fans who notice packaging and build quality. That’s why a carefully staged CCXP premiere makes commercial as well as cultural sense.
Overall, the launch shows Blokees aiming to be part of conversations that matter to Latin American collectors: quality presentation, licensed tie-ins and products designed for display. CCXP25 gave the company both an audience and a testbed for how those pieces fit together in a fast-moving market.
Photo: Viridiana Rivera / Pexels
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