AuguryBlokees Brings Saint Seiya to CCXP25: Fans Get First Look at New Collectible Line
This article was written by the Augury Times
A world premiere at CCXP25 put Saint Seiya front and center
At Brazil’s CCXP25, toy maker Blokees used the huge pop-culture stage to unveil a brand new Saint Seiya collectible in a world premiere that mixed model kits with a fast, display-friendly line called Blokees Wheels. The reveal took place inside the company’s booth over the convention weekend and drew long lines from fans eager for the first look. For people who follow anime collectibles, the moment mattered: Saint Seiya is a beloved franchise, and a fresh, ready-to-display product makes the characters easier to collect, show off, and give as gifts. Retailers and casual buyers both noticed — the launch is clearly aimed at collectors who want something that looks good on a shelf without long build times, and at younger fans who prefer toys they can handle right away. In short, Blokees turned a convention crowd into a live focus group for a product that might broaden the brand’s reach.
What Blokees showed: model kits and the new Wheels range
Blokees showed two main product families at the stand: buildable model kits and the new Blokees Wheels series. The model kits follow the company’s usual framing: snap-together parts, color-molded plastic, and modular armor pieces that echo classic Saint Seiya designs. They look meant for hobbyists who enjoy assembling figures but don’t need painting or glue. Blokees Wheels is a different play: smaller, fully assembled or nearly assembled figures designed for quick display and transport. The Wheels line uses a heavier, gloss-finished plastic and a simplified joint system so the figures can hold poses on small dioramas or move on a simple base.
Blokees highlighted one flagship Saint Seiya release at the premiere. It represents a well-known Saint Seiya character in an updated aesthetic that balances anime accuracy with a compact, shelf-friendly silhouette. The company described the materials as a mix of ABS for structure and PVC for finer detail, a typical mix that keeps costs down while retaining good surface detail. Official suggested prices were given in local currency at the show for some items; the model kits sat in an entry-to-mid price band while Wheels figures were pitched as lower-cost, impulse-purchase items. The booth showed boxed samples, assembled display pieces, and a few concept artworks to illustrate how accessories and armor snap together.
On the show floor: crowds, demos, and reactions
Blokees’ booth was mid-sized but busy, located near other anime and collectibles brands. The company staffed the stand with demonstrators who guided visitors through assembly steps and showed the new Wheels display mechanics. The brand ran rolling demonstrations where assembled models were swapped with boxed kits to highlight how quickly pieces click into place. There were also small contests and a timed build challenge that drew amateur builders and families alike.
Public reaction mixed enthusiasm and curiosity. Longtime collectors appreciated the faithfulness of the armor shapes, while casual visitors liked the compact look and instant-display promise. Many attendees took photos of the assembled pieces on the company’s risers, and several bought merchandise at the spot. Blokees also used the event to hand out brochures with release windows and pre-order details for local stores. An official at the stand said the response was stronger than expected and suggested wider distribution plans were being accelerated because of the crowd feedback.
Where this fits for Blokees and what comes next
Blokees has built its name on approachable model kits and license collaborations that tap nostalgic anime fans and younger buyers. The company has expanded in recent years by partnering with well-known franchises, and the Saint Seiya premiere fits that pattern: it’s an effort to reach both collectors who prize detail and casual shoppers who want instant display pieces. In many markets Blokees sells through hobby shops, online stores, and at conventions; the company indicated the new Saint Seiya items will follow a similar multi-channel roll-out.
Looking ahead, Blokees teased additional characters and paint-optional variants for future waves. The brand also suggested regional release schedules will vary, with earlier availability in Brazil and some European markets where it already works with distributors. For fans, that means some products may appear in local stores before wider international shipping. Blokees plans further show appearances and online promotions in the coming months to keep momentum. If the CCXP25 reaction is any guide, the Saint Seiya line could broaden Blokees’ audience and give the company a fresh entry into casual collectible shelves.
Photo: Cup of Couple / Pexels
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