AuguryBlokees brings buildable model kits and Saint Seiya exclusives to CCXP25, aiming squarely at Brazil’s fans
This article was written by the Augury Times
A convention debut that turns digital designs into hands-on toys
Blokees will unveil a new line of buildable character model kits and a range of themed wheels and accessories at CCXP25 in São Paulo. The move turns the brand’s online design work into physical toys that fans can assemble, display and modify. For people who follow comics, anime and collectible toys in Brazil, that matters because it gives them first access to items that won’t be widely available right away. The launch aims to create a buzz at the convention floor, drive lines at Blokees’ booth and seed social-media posts from early buyers.
The company is treating CCXP25 as both a shop window and a testing ground. Limited runs and event-only colours will let Blokees see which designs resonate, while also giving collectors a reason to show up. The event debut is a clear signal that Blokees sees Latin America — and Brazil in particular — as a key place to grow its fan base rather than just a final market for mass-produced toys.
What to expect inside the boxes: easy builds and modular add-ons
The products on display mix easy-to-assemble kits with a few more advanced builds for hobby fans. The basic model kits come with pre-moulded parts on plastic frames, simple instructions and a small set of decals or stickers, so a buyer can snap pieces together without extra tools. For collectors who want more detail, there are premium kits with added parts, metal pins and alternate faces or hands so you can change expressions.
BLOKEES WHEELS are a separate line of add-ons aimed at people who like customizing their figures. They include small vehicle bases, spinning stands and decorative rings that clip onto a model’s feet or base platform. The overall feel is modular: mix parts across sets, swap wheels or display plates, and create mini scenes for shelves or desks.
Packaging leans on vivid artwork and durable boxes meant for collectors who keep sets boxed. Blokees is also showing a few ready-to-display assembled figures at the booth to help non-builders picture the finished look.
Saint Seiya tie-up: nostalgia with collector-focused pieces
One of the main draws at Blokees’ CCXP25 presence is a tie-up with the Saint Seiya franchise. The collaboration includes a small run of character kits styled after classic Saint Seiya armour and motifs. These editions lean into nostalgia: special paint choices, themed packaging and numbered runs are meant to appeal to older fans who grew up with the series.
The Saint Seiya pieces are clearly aimed at collectors rather than casual buyers. Blokees will offer a few variants — like metallic finishes and alternate heads — that collectors prize. Limited quantities and event-only colourways make these items more likely to appear on resale markets, which could amplify interest and visibility for the brand during and after the convention.
Why CCXP and Brazil are strategic for a growing toy brand
CCXP is one of the largest fan conventions in Latin America, and São Paulo is a natural hub for anime and pop-culture communities. For a small brand like Blokees, showing at CCXP25 offers a fast way to build local awareness, meet buyers directly and test which products travel beyond Brazil.
Retailers and small hobby shops often scout events like CCXP for new lines to stock. Success on the convention floor can lead to regional distribution deals or partnerships with local sellers. More than sales, the event helps Blokees learn what Brazilian fans value — whether that’s display-ready figures, mix-and-match parts or licensed nostalgia pieces.
How to buy at the show and what to expect afterward
Blokees’ booth at CCXP25 will sell event exclusives directly, with small quantities available each day. Expect some items to be limited to the convention — while others may show up later on Blokees’ own web store or through local retailers in Brazil.
Prices were not fully detailed ahead of the event, but the range is expected to sit in hobby-friendly bands: affordable starter kits and a few pricier premium editions for collectors. If you plan to visit, arrive early for the limited Saint Seiya pieces and prepared to queue for popular drops; Blokees will use on-site signage and staff to explain which items are strictly event-only.
Photo: RDNE Stock project / Pexels
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