AuguryAuthority Brands Taps 360PR+ to Raise Profile of Its Home‑Services Franchises
This article was written by the Augury Times
Authority Brands hires 360PR+ to lift consumer awareness across Trade Brands
Authority Brands has chosen 360PR+ to handle public relations for its Trade Brands division, the company announced. The assignment covers several of Authority Brands’ consumer‑facing franchise chains — including Benjamin Franklin Plumbing, Mister Sparky and One Hour — and aims to boost consumer awareness, drive local demand and support franchise marketing across digital and earned channels. The announcement frames the work as a mix of national positioning and local PR support to help shoppers find and choose the right home‑services provider.
A franchisor built from local service brands
The move puts a national PR shop behind a cluster of familiar service names. Authority Brands is a franchisor that owns and supports a group of home‑service brands that people call when something goes wrong at home — from a broken pipe to a failed furnace. Over the past decade the company has built a portfolio of regional and national banners that operate through franchisees across North America. The Trade Brands division represents the set of franchises focused on direct consumer calls for repairs and installations.
Authority Brands handles brand strategy, centralized marketing tools and franchisee support while letting local owners run day‑to‑day operations. That model makes PR and consumer marketing especially important: the brand needs to be known and trusted where each franchise operates. Choosing an agency with experience in consumer PR and franchise systems signals that Authority Brands wants a coordinated message but flexible execution at the local level.
What 360PR+ will actually do for franchise owners
According to the release, 360PR+ will work on consumer awareness programs and media outreach across online and local outlets. The agency’s brief includes pitching stories, creating shareable content, handling media relations around seasonal peaks and amplifying owner and technician stories to build trust with homeowners. The announcement also notes a focus on measurable outcomes — more calls, better visibility in local searches and improved recognition for the named brands — and says the agency will coordinate with franchise marketing teams to align national and local efforts.
360PR+ is presented as a shop with experience in consumer brands and local campaigns. That mix matters for franchise systems that need national ideas that translate into local press and social media activity. The scope described in the statement points to a mix of tactics: earned media, influencer outreach, social content for franchisees, and possible support for service promotions or seasonal programs. The work looks aimed at building steady, local awareness rather than a single, splashy national ad buy.
Why this matters for customers and local rivals
For consumers, the partnership could mean more stories about the people behind the services they call and clearer, easier ways to find help when a problem occurs. For the brands themselves, stronger PR can increase trust and the perception of professionalism — attributes that matter in home services. For competitors, it raises the bar for local visibility: when a networked franchisor coordinates PR across markets, independent shops may find it harder to win the top local search or news coverage.
From an investor or market‑mover perspective, this is not a headline that will shift company valuations. It’s a marketing and reputation play with upside for local demand and brand strength, but it doesn’t change the underlying economics of the franchises or franchisor in one go. Expect the effect to be gradual and visible mainly in brand awareness and marketing performance, not in immediate financial statements.
What the companies said and when campaigns start
The release included several short statements. Authority Brands said it selected 360PR+ “to support its Trade Brands division” and described the work as intended “to drive consumer awareness” for the named franchises. 360PR+ was quoted expressing enthusiasm about working across national and local channels to tell franchisee stories and increase visibility. The announcement did not lay out a detailed, company‑wide timeline but said campaigns would begin rolling out with seasonal priorities in the coming months and that spokespeople from both organizations would be available for press inquiries.
Signals to look for in the coming months
Watch for the first consumer campaigns and local story placements. The earliest signals to expect are announced campaign launches, coordinated seasonal PR around peak repair times, and any uptick in franchisor messaging to prospective customers. If Authority Brands or 360PR+ publishes case studies or performance figures later, those will be useful markers of whether the partnership is meeting its goals.
Photo: Jimmy Liao / Pexels
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