A new global padel circuit is born: Hexagon World Series aims to tidy a messy calendar and boost the sport’s profile

What was announced and why it matters right away

Hexagon Cup, promoter 54 and the International Padel Federation (FIP) have joined forces to launch the Hexagon World Series, a new international padel circuit. Organizers say the Series will offer a clearer season of events with a team-based, mixed-gender format designed to be easier for fans and broadcasters to follow.

The immediate pitch is simple: fewer calendar clashes, bigger events that are easier to televise, and a single, visible path for top players during the year. For fans, the hope is a more consistent product on TV and in stadiums. For players and clubs, the Series could mean new money and more structured travel plans. But turning a headline partnership into a smooth season requires agreement from other tours, national federations and media partners — and that will take time.

Who is teaming up, what the competition looks like and how it ties into existing tours

The three founders named in the announcement bring different strengths: Hexagon Cup has promoted team events; 54 is a commercial promoter used to staging big shows; and the FIP is the sport’s international federation. Their plan, as described by organizers, is a season made up of a set of city events that culminates in a season-ending finale.

Each event is expected to focus on team ties and mixed-gender lineups, with a format meant to mix regular doubles matches and short, TV-friendly ties that keep non-expert viewers engaged. Organizers also said the Series will be coordinated with the Cupra FIP Tour and Premier Padel so top players can take part in all three without constant date clashes. That coordination appears intended to let players collect results across multiple circuits while limiting burnout and travel chaos.

Details such as exact roster rules, points systems and how many events will carry Series status were not fully laid out in the announcement. Those technical elements will shape how attractive the Series is to the sport’s best players and to the clubs that host events.

What this could mean for players, clubs and federations

For players, the big promise is a cleaner calendar and new earning chances. A well-run Series with strong sponsors and broadcasters typically raises appearance fees and prize pools. Mixed team events also create fresh marketing angles for star players, who can build broader profiles beyond individual trophies.

Clubs and local organizers stand to gain too. A calendar that avoids clashes means fewer last-minute changes in venue bookings and better planning for ticket sales and hospitality. But there’s a flip side: some smaller clubs risk being sidelined if the Series focuses on big cities and commercial venues. Local organizers will watch closely to see whether Series events bring new footfall or simply move money to fewer hosts.

Federations get a bigger role in shaping international competition through the FIP’s involvement, but that can also create tension. Past years have seen rival promoters fight over dates and players. If the Hexagon World Series truly offers clear rules and shared scheduling, it could reduce friction. If not, it could add another layer to an already crowded patchwork of events.

How sponsorship, TV rights and the Cupra brand fit into the picture

The commercial upside is the clearest reason for this kind of tie-up. Team formats and a single-season narrative are easier to sell to sponsors and broadcasters than a scatter of one-off events. The Cupra brand’s existing involvement in padel — as a visible automotive sponsor of other tours — shows why carmakers and lifestyle brands see value here: padel brings a young, urban audience and premium hospitality opportunities.

Broadcast rights are the critical prize. A compact league-style season makes packaging for TV and streaming simpler. If the Hexagon World Series lands a stable broadcast partner and a few headline sponsors, it can create guaranteed revenue for players and hosts. But that’s not automatic: promoters must prove steady viewership and ticket demand before big media deals arrive.

Where this fits in the sport’s recent story and what to watch next

Padel has exploded in popularity in recent years, with fast grass-roots growth and rising professional interest. That growth attracted multiple promoters and a crowded event calendar. The Hexagon World Series is an attempt to take that momentum and give it structure.

Key near-term milestones to watch are the Series’ official calendar, the precise event format and whether major players publicly commit. Also watch for broadcast and sponsorship announcements and any formal agreements with Cupra FIP Tour and Premier Padel about schedule alignment. If those pieces fall into place, the Series could quickly become a major part of the international padel landscape. If they don’t, it risks becoming another ambitious announcement that struggles to change how the sport is run.

Sources

• prnewswire.com